HP AI PCS
Harnessing the power of AI One of 2024’s most significant technological developments was the rise of AI-enabled PCs. HP has been in the vanguard of AI technology, which is also pushing the boundaries within the print sector.
Last year was the year that artificial intelligence (AI) really started to come of age in the workplace, with a range of manufacturers bringing out AI-enabled devices. One of the companies at the forefront of this has been HP. Here, Neil MacDonald, HP’s UK and Ireland senior channel director, talks about how HP is harnessing the power of AI in its PCs and its influence on printers too.
Is demand for AI PCs growing currently? Is this across the board? NM: Both the demand and awareness for AI PC’s is growing, most notably with freelancers, creatives and IT professionals but we are seeing a slow uptake across the board. We expect to see this growth continue to accelerate as the AI PC market develops further and with the PC refresh cycle that will come with the upcoming move to Windows 11. Investing in AI PCs now is a great way of futureproofing your workforce to securely use AI and meet productivity demands.
Neil MacDonald senior channel director, UK & Ireland
News in the Channel: What is HP’s range of AI PCs?
Neil MacDonald: HP currently has several AI PCs available in the market, including the OmniBook Ultra 14’’, OmniStudio X27 AiO, OmniBook X AI PC and EliteBook Ultra AI PC for business users. The HP EliteBook Ultra, powered by the Snapdragon X Elite processor, delivers 45 trillion operations per second, enabling AI-driven creativity and productivity. With Copilot+ PC features, it enhances performance and collaboration through AI tools. The world’s thinnest AI PC offers 26-hour battery life with advanced security. Crafted from sustainable materials, it combines performance, mobility and durability for tech-savvy professionals on the go.
What benefits do AI PCs offer to customers over more
hp.com
traditional laptops? NM: Being technical for a moment, AI PCs are equipped with a neural processing unit (NPU) designed for AI and machine learning tasks. This enables them to handle complex computations more efficiently than traditional PCs, which rely only on the CPU and GPU. The integration of AI into PCs can have with a range of tasks, from real- time language translation, photo and video editing to face and object recognition. The ultimate benefit is productivity; AI PCs will support the more repetitive mundane tasks people have to do in their work freeing up time for them to add value and be more productive. AI is still a developing technology – will there be more benefits of it to come and therefore is it something that should be invested in now? NM: Like any technology, yes AI is still developing. But that’s why we should be
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The demand and awareness for AI PC’s is growing, most
notably with freelancers,
creatives and IT professionals but we are seeing a slow uptake across the board.
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OmniStudio X27 AiO
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