News in the Channel – issue #25

HP AI PCS

investing in it now. As demand grows, we learn more about applications and usability, allowing us to better tailor the technology to meet consumer needs. It’s also important for users to grow and learn with it, so they’re not left behind or missing out. How should resellers approach talks with customers about AI PCs – is the business case clear today? And is it worth the investment? NM: My main advice right now is to train and encourage colleagues to use the technology and become familiar with it. This is a generational opportunity and being able to advocate for the use of it will help bring this technology to life for so many users.

series. Featuring energy-efficient TerraJet toner, it offers sharp colours, faster print speeds and a compact design for growing businesses. It includes Wi-Fi 2 for reliable connectivity, industry-leading security, and the fastest duplex printing in its class. TerraJet technology provides 11% more vivid colours, 18% faster speeds, and reduces energy use and plastics, supporting sustainability goals. Looking to the future, we have some exciting announcements in the pipeline, which will include innovative new print devices with integrated AI, in addition to software optimisation features.

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The printer market is likely to see several key developments driven by advancements in AI technology and the demand for more intuitive,

How do you see the printer market evolving over the next

12-18 months? NM: The printer market is likely to see several key developments driven by advancements in AI technology and the demand for more intuitive, personalised experiences. Based on HP’s recent initiatives, including the launch of HP Print AI, the industry is set to focus on making printing more seamless and intelligent. There will also likely be a greater emphasis on AI-driven solutions for commercial markets, with tools like HP Scan AI Enhanced streamlining document workflows. This will be particularly interesting to sectors that need to reduce manual tasks and enhance productivity, such as retail and construction.

personalised experiences.

Is AI also impacting on the printer market too? How are customer

demands and expectations changing? NM: AI technology is accelerating the demand for printers with advanced scan to digital technology and security enhancements that AI delivers, of course these are just two examples, but there are many other use cases too.

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How is HP moving with that to provide cutting-edge technology?

NM: In March 2024, HP announced a great addition to its SMB portfolio in the form of the HP Color LaserJet 3000