PREVIEW 2025
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Chris Shaw , head of channel, UK&I, AvePoint 2024 was a transformative year for AvePoint. As of Q3 2024, we saw growth of 15% in channel sales, driven primarily by our strategic partnerships
opportunity with our partners. AvePoint's new benchmarking capabilities for Copilot and our advanced data security solutions will also play a pivotal role in 2025. As businesses increasingly adopt AI technologies like Copilot, Gemini and Einstein, the need for robust data governance and security becomes paramount. Our benchmarking tools provide partners with the insights needed to optimise AI deployment and performance and gives them the ability to compare against peers. Additionally, our data security solutions will be in high demand as organisations seek to protect their multi-cloud environments and enhance data resilience. These offerings will meet the growing needs of our customers and drive growth and innovation within the channel. AvePoint continues to invest in our channel business, and demand for our solutions is there, especially across workloads like Microsoft, Google and Salesforce. Many channel partners come to us because we service multi- cloud environments which is common, and I suspect will continue in 2025.
and innovative product offerings for data governance, security and resilience. The positive trends observed in
the channel throughout 2024 – and the growth we saw even within our partnerships – are projected to continue into 2025. For example, we’ve been working with BackupVault, which specialises in data protection solutions. Initially, we solely worked with them on data resiliency solutions, but once they learned how vast our technology expertise is, they started using AvePoint for data migrations. On top of that, our technology supports multi-cloud organisations so BackupVault can work with us for customers who may have Microsoft and Google workloads. Additionally, some BackupVault customers primarily work in Microsoft and others in Salesforce, and we can support that too. Multi-cloud data resilience solutions will be key in 2025 – and we’re eager to tackle this market
Chris Shaw
avepoint.com
Ross Teague , CEO, Nebula Global Services Overall, 2024 was an incredible year for Nebula as we experienced some significant growth and achieved several major contract wins. We were also proud of some high-profile business award wins. I largely expect the trends in the
elongate and the competitive landscape intensify. But I still feel there is a fantastic opportunity for organisations that are innovative, creative, provide customers real value adds and help customers define strategies that enhance their business, which again has been the case
channel in 2024 will continue into 2025. The market is incredibly competitive, end customers know how important their business is and decisions and deals are going to be hard to get and I do not see that changing in 2025. In fact, I suspect decision-making periods will
for a reasonable period now. AI is the massive talking point
everywhere you go now, but I feel most organisations are still trying to figure out what this means for them and how to build an AI strategy and
Ross Teague
nebulaglobalservices.com
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