PREVIEW 2025
CONTINUED
I don’t see that changing dramatically in 2025. This could be a year of AI discovery and how to utilise all the power and benefits of it within organisations strategically as opposed to just certain users adopting the technology for personal development and use. I don’t see any slowdown in cyber, in fact, in an ever-more geopolitically unstable world I feel cyberthreats and challenges will only increase, and customers will need to be proactive in this area. There are other factors that will influence customers and the channel in 2025. For instance, the UK economy is fundamentally always fairly strong and resilient, but there is a dip in market confidence and no real terms growth economically now, based on the statistics. I believe this will mean customers will have to do more with less in terms of budget, which will lead to
customers really defining the key areas of investment around technology that are strategic and add the value the business drivers require. This will couple with the other end of the spectrum, where customers will sweat assets longer than in times gone by for budgetary and ESG reasons. That said, I am positive about the coming 12 months. As I said, the UK economy is always fairly strong, but the landscape will be competitive, and you will need to add a lot of value to customers’ adoption of technology and business drivers in order to really grow. 2024 was competitive and tough as 2025 will be, but I don’t believe it is anything like doom and gloom. I believe you need to be innovative, creative and listen to your customers’ needs, and by doing so, you can be rewarded throughout 2025!
Ross Teague (cont)
Greg Jones , senior vice president of MSP enablement (EMEA) In 2025, Automation-as-a-Service will be a big growth area for MSPs,
, senior vice president of MSP enablement (EMEA), Kaseya
requirements and they will need expert help with becoming and staying compliant. MSPs are uniquely positioned to offer this support as a high-value service, further strengthening their role as trusted advisors. We are also seeing a massive shift from one-time sales to recurring revenue models. From offering monthly food or toiletry deliveries to quarterly hair appointments, many SMEs will be looking to adopt a subscription- based approach in 2025, as it helps with customer retention and a more predictable cash flow. MSPs can support their clients – and unlock new opportunities – by developing platforms for billing, customer engagement and data analytics that allow a smooth transition to a subscription model. In addition, hyper-localisation – tailoring services for specific regions or even neighbourhoods – is a trend that
allowing them to deliver affordable and scalable automation solutions directly to SME clients without the need for a huge infrastructure overhaul. By helping clients automate repetitive and administrative tasks, MSPs will empower SMEs to optimise their operations and boost growth and profitability. This, once again, raises the MSP’s role from a partner that traditionally provides reactive IT support to a strategic partner for proactive business enablement. Another huge opportunity for the channel is Compliance-as-a-Service; it’s becoming a critical area for MSPs to invest in. Demand was bigger than expected in 2024 and this will continue into 2025. In an increasingly complex regulatory landscape, SMEs struggle to keep up with constantly changing
Greg Jones
kaseya.com
34
Powered by FlippingBook