SNOM
Looking ahead – what you can expect from Snom in 2025
By Paul Grant, Channel Manager UK&I at Snom
seeing a steady stream of orders for hospitality handsets – and our distributors have played a big part in getting the message out to partners as we endeavor to get more Snom phones into hotels in 2025. e Specialist applications Earlier in 2024, we introduced our SP800 in response to a growing number of reseller requests. This specialist device, which is the size of a small box, allows users to plug a headset directly into a PC or laptop running a soft phone. This is particularly useful in contact centres and home offices, where businesses want to ensure consistently high-quality audio. A bank, for example, may use the SP800 to connect their team via remote desktop infrastructure or soft phone through the cloud. As such, the device provides a great backup option whenever a company’s network is facing call quality issues. r Reinforcing partner relationships As a manufacturer, it's important that our partners regularly receive information about our products, can share their feedback and preferences, and are recognised for the work that they do in promoting and selling our devices. Our distributors play an important role in providing sales, technical expertise and first line support to end users – while our resellers are the ones who help get us out into the market. At Snom, our partner programme enables us to keep in touch with these partners across the multiple markets that we operate in, including the UK. We give them the opportunity to share insight and feedback on what they’re hearing, as well as providing localised support from our sales and technical teams should they run into any issues.
As the Channel steps into 2025, at Snom we’re setting our sights on getting our devices into more people’s hands, supporting our partners and reaching new markets. Here are four opportunities we’ve identified for the Channel over the next 12 months: q New features for vertical sectors In sectors such as healthcare, logistics, education and retail, businesses need devices that help to make internal communication seamless. In a hospital, for example, the ability to pass messages about a patient swiftly between colleagues may literally be a case of life or death. In these situations, mobile phones are simply not reliable enough because mobile or WiFi networks are often unstable. DECT handsets, which use digital wireless communication technology, provide much greater stability and security. We’ll be continuing to grow our DECT product portfolio this year to ensure our resellers can meet the increasing demands among end users for these solutions. w Hospitality opportunities There is a huge amount of legacy cabling in hotels, so many hospitality businesses still require communications to be analogue. Hotel room phones are often used by guests to contact reception, make a restaurant or spa booking and access other hotel services. We recognised this demand and launched the first product in our hospitality range last year. This has been quickly followed by a handful of new SIP devices and a range of analogue devices for the sector. While this is a new market for us, we’re
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