PREVIEW 2025
CONTINUED
mics and speakers, together with ambient noise reduction. Hardware does already have smart embedded features but new developments such as gesture control for zooming and tracking for example will become part of a natural evolution. Whiteboard detection as well as more facial recognition technology is coming soon. For us, 2025 will continue to be about simplifying and enhancing meetings. Our focus is on elevating the user experience to deliver the highest-quality remote meetings that feel as natural as
possible. Technologies like AI, combined with innovations such as our one-cable connection ZYGO hub, will help us push the boundaries even further. The BYOD meeting experience will continue to grow at the expense of dedicated in-room systems because people realise they need simple and flexible solutions across so many different room environments. There’s lots more volume and demand for this including in the SMB, education and healthcare sectors, while hybrid work will remain popular for many organisations.
Fredrik Hörnkvist (cont)
Zoe Westwood , UK&I interim managing director, HP In 2025, businesses will continue to build resilience and adaptability in supply chain strategies, shifting from cost efficiency to risk management in response to economic and geopolitical uncertainties. Businesses will prioritise
predictive analytics, and process optimisation to drive productivity and future-readiness. This blend of sustainability, automation and resilience reflects an industry that is adapting rapidly to support its customers in overcoming challenges and taking on new opportunities in the year ahead. In 2025, several key factors will shape customer priorities and channel dynamics. Sustainability will remain at the forefront, with businesses and consumers expecting solutions that align with their environmental commitments. This includes energy-efficient devices, recyclable materials and lifecycle management services. Hybrid and remote working will also continue to influence demand. Customers will seek solutions that support collaboration and productivity from anywhere. Compact, cloud-enabled devices with robust security features will be highly sought after, along with subscription models that offer simplicity, scalability and predictable costs.
agility, robustness and security to navigate evolving market conditions. In 2025 I suspect the demands from channel will have a stronger focus on localised production and reducing global supply chain dependencies. Sustainability will remain a core focus across the wider tech industry, as organisations adopt eco-friendly practices and technologies to meet rising customer expectations and regulatory requirements. In addition, automation and AI- driven solutions are poised to play an increasingly prominent role in helping businesses improve efficiency and grow creativity. For example, while the print industry is exploring innovations for fully automated production, other sectors are investing in AI-enhanced workflows,
Zoe Westwood
hp.com
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