PREVIEW 2025
CONTINUED
and more efficiently. Key to this is providing access to a partner ecosystem, including AI independent software vendors, across various applications and services. Education is also an important consideration that can no longer be overlooked in 2025. Without the right skills, businesses will fail to capitalise on everything that AI has to offer. Elsewhere, we are positive about the marketplace in EMEA as there are multiple factors, such as Win10 EOL, AI PCs and a post-COVID refresh, which are driving a strong PC Market and the acceleration of AI infrastructure projects. In 2025, energy-efficient computers will play a critical role in reducing energy consumption, making them a key focus. Partnering with vendors that prioritise the full product lifecycle – from sustainable shipping practices to recycling initiatives
– will become increasingly important. Energy-efficient hardware, extended software support, and repair-friendly designs with accessible instructions and simplified assembly will gain prominence, alongside take-back programmes for material recovery and reuse. Lenovo’s success will continue to always be driven by the channel. With markets back in growth mode, it will be a great year for the Lenovo channel in EMEA. We are well positioned to take a greater market share in our PC, Infrastructure and Services portfolio, meaning that Lenovo will be a ‘safe bet’ for growth in 2025. We are also passionate to grow beyond the marketplace. To support that we will continue to invest into our channel and drive new initiatives to address ease- of-doing business and identifying new business opportunities.
Ralf Jordan (cont)
Jamie Hughes , UK sales director, Evolve IP 2024 was a great year for Evolve IP. We saw demand accelerate across many vertical sectors, such as a 24% surge in retail, 21% growth in education, 13% growth in hospitality and 8% growth in financial/legal. This year will be even bigger and
purpose is becoming more defined for business practices. The integration of AI in the contact centre space is driving significant impact too. Elsewhere, customers are increasingly recognising that it's the overall cost and ease of doing business, rather than just the cost of upfront licenses, for example, that truly matters. Evolve IP has invested in many new ways to facilitate partner growth. An enhanced partner programme and training portal alongside a special tech breakfast club, for example, will further help partners boost their knowledge and capture more business. 2025 will be all about making technology more intuitive, productive and seamless for users. I anticipate that many of the trends from 2024 will continue to gain momentum in 2025. Resellers, MSPs and service providers need to continue to raise their game in a challenging economic climate.
better, as we continue to raise the bar in customer satisfaction and product development – to connect businesses and empower our partners. Technical innovations such as AI are going to have an impact in 2025. For instance, AI is beginning to have a positive impact on virtual meetings. Webex, for example, now features powerful tools around transcription and content summaries. Even if the doorbell rings you can catch up during meetings. Equally, AI is beginning to penetrate call recording, which is useful for identifying issues in business operations, customer satisfaction and staff training. AI’s
Jamie Hughes
evolveip.net
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