PREVIEW 2025
Stew Parkin , CTO, Assured Data Protection 2024 was a landmark year for Assured Data Protection, defined by growth, innovation and strategic expansion. We solidified our position as a trusted provider of managed data protection and disaster recovery solutions, with new customer wins across the UK, US and Europe. By staying ahead of trends in hybrid and multi-cloud environments,
solutions for customers. AI is also set to be a game-changer in 2025, and we’re thrilled to be at the forefront of leveraging its potential. From predictive analytics in disaster recovery to advanced threat detection and enhanced operational efficiency, AI will redefine how businesses approach data protection. It’s not just about keeping pace; it’s about pushing boundaries to deliver smarter, faster and more reliable services. Elsewhere in the channel, the rise of cloud-native architectures, sustainability goals and evolving regulatory landscapes will drive demand for flexible, scalable solutions. Customers want partners who can deliver on innovation and resilience, and we’re perfectly positioned to meet these expectations with cutting-edge services and ESG-driven initiatives. Looking forward, we’re incredibly optimistic about 2025. With strong momentum, an unwavering focus on innovation, and a deep commitment to our customers and partners, we’re confident in driving success across the channel. The future is bright, and we’re excited to lead the way.
Stew Parkin
we delivered exceptional value to our clients. Despite industry-wide challenges, our investments in people, technology and partnerships ensured we ended the year stronger than ever, ready to embrace the opportunities ahead. I expect the trends in the channel in 2024 will continue into 2025. For instance, businesses will continue to prioritise cybersecurity, compliance and cost-efficient solutions. The shift towards as-a-service models, including Disaster-Recovery-as-a-Service, is here to stay, and we see this as an exciting opportunity for Assured Data Protection to lead the charge. Channel partners are becoming indispensable as strategic advisors, and we’re proud to support them in delivering transformative
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