News in the Channel - issue #11

ALSO CLOUD MARKETPLACE

ACMP is completely cloud and strikingly clear. Learn More.

and services. In the supply side I mostly worked in the printing side before I took on this new role. “I found the opportunity to bring ACMP into the UK extremely exciting. The transactional business is a tough market now, but this is the future and, while not a fresh start, to come and do this role it gave me extra energy. “But I had to go through that transformation myself from a sales cycle of ‘how many do you want and when do you want that delivered?’ to the journey of getting the customer onboarded and having a clear faith in ALSO and the platform before they commit and migrate all their licences across to us. The sales journey is completely different to the transactional journey. But that’s something I’ve transformed to, and it’s given me new energy to take this business forward in the UK.” Culture of development Mark has had a diverse career at ALSO, which is indicative of the breadth of the business, but also its culture of developing its employees and giving them chances to progress through the company. “ALSO’s culture of developing its employees is very strong,” says Mark. “That’s one of the reasons why we don’t have a huge turnover of staff within the organisation, because they see that as a real value add for them, improving whether that’s in a local organisation or a region or for the whole group. “That’s why a lot of people join this greenfield operation, knowing that ALSO will expand in the UK over the next few years, but also there’s opportunities working in other countries or within the whole group if they want that in the future.”

Future The future is something that Mark is focusing on with ALSO in the UK, especially as it is a rapidly changing market. “The ecosystems are changing all the time, there’s more vendors coming out with new solutions and then the bigger vendors are buying those smaller vendors, so the market is changing all the time, which is what makes it an exciting market to be in,” he says. “The landscape will continue to change over the next two to three years, whether that’s at a vendor level, distribution indirect level, or as we’ve seen already, a lot of MSPs are being taken over or bought out. I think it’s an exciting time for the market.” Mark has big ambitions for ALSO in the UK. “We will never onboard a new country and not aim to be number one or two in the market,” he says. “That’s the long-term plan and that will take some time, of course, but that remains the biggest goal. But now it’s really around brand awareness, attending events, getting our name more and more out there, having face to face meetings with the MSP communities and really engaging with them to offer our platform, our services and all the value add for the future.”

That's why a lot of people join this greenfield operation, knowing that ALSO will expand in the UK over the next few years. “ ”