DATA-PROTECTION-AS-A-SERVICE
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money, he adds. “DPaaS provides scalability, eliminating the need for large upfront investments in hardware and expertise. It’s highly flexible, adapting to evolving data needs and ensures data integrity and availability across diverse environments, including the cloud. Moreover, DPaaS leverages cutting-edge security measures and encryption, reducing the risk of data breaches. It’s a cost-effective, proactive approach to safeguarding data, making it a strategic choice for businesses in today’s digital landscape.” Ovi adds that there is a growing emphasis on hybrid and multi-cloud strategies. “This allows organisations to balance performance, cost and compliance. Customers seek seamless integration and management across these environments.” Key benefits Adam Burns, director of security operations at Fortra, says that DPaaS solutions also offer seamless scalability, faster time to value and continuous updates and enhancements. “This ensures your data protection strategy always leverages the latest technologies,” he says. “Opting for a managed service approach further reduces overhead and provides businesses with the assurance that experts are continuously monitoring their data and identifying opportunities to further reduce risk. “As we navigate the world of data protection, there’s a clear shift towards solutions powered by artificial intelligence and machine learning. Customers are increasingly seeking platforms that not only respond to threats but also predict and mitigate them in real-time. “Resellers aspiring to tap into this market can do so through strategic partnerships
with vendors like Fortra. By joining our partner ecosystem, resellers gain access to comprehensive training, equipping them to deliver value to their clients. Additionally, partners benefit from exclusive resources, and the opportunity to collaborate with industry leaders, ensuring continuous growth and strengthening market presence. “The future of data protection is not just about reacting but proactively shaping secure digital futures.” No one size fits all Dan adds that DPaaS may look different for every business, and often they won’t need every product from the outset. “There are many different potential components to DPaaS, including data backup and recovery, data encryption, disaster recovery and data archiving, so understanding which are important to helping achieve the desired outcomes, and building a solution around this, is key,” he says. “Resellers should be having meaningful conversations with customers to help them choose the right solution for their individual business. These should be consultative and focused on understanding the customer’s specific needs, challenges and goals. “Some of the key topics and questions that resellers should address include: the current data environment, data criticality and business continuity, data growth and scalability, compliance and regulatory requirements, as well as recovery objectives.” Complex market Neil Langridge, marketing and alliances director at e92plus, adds that the market for data security is complex. “While cybersecurity
As we navigate the world of data protection, there’s a clear shift towards solutions powered “
by artificial intelligence and machine learning.
”
Neil Langridge
Charlie Smith
Alasdair Anderson
Katie McCullough
Contributors
e92plus.com
barracuda.com
protegrity.com
panzura.com
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