News in the Channel - issue #11

NEWS

the company in new avenues. It will offer assistance and training for channel partners through its dedicated partner zone and affiliate portal, both of which empower the channel to engage with the company and support the new business life cycle. The company also aims to form partnerships with new channel partners and recruit additional affiliates to bolster customer acquisition. “The Affiliate Programme provides an opportunity for affiliated businesses to generate revenue, allowing them to earn commission for every customer referral

brought in through their unique affiliate link,” said Mouttou Sidambaram Muthaian, director of digital marketing at ManageEngine. “Since the programme's inception

in 2021, we have been able to tap into a completely new audience segment in a niche market. We intend to expand the programme by bringing in new affiliates and push the existing affiliates to promote ManageEngine through further avenues.”

Quadient and Coface join forces to offer an advanced customer risk management

the most up to date insights and precise financial risk assessments. For Quadient, this partnership enhances the accuracy of credit analysis and the performance of businesses of all sizes already familiar with Quadient’s AI-powered AR solution. With Coface insights, the scoring function already present in Quadient AR will also facilitate the creation of more effective scenarios and workflows. For Coface, this strategic partnership allows to reach a larger number of businesses so they can benefit from the full breadth of its business information services. “With our combined expertise, we are confident that we can assist companies in enhancing their decision-making process and sustainably strengthening their financial stability,” added Nesrin Gonin, Coface’s general manager of business information for Western Europe.

Quadient and Coface, a trade credit insurer, have formed a strategic partnership to offer an advanced risk management solution. This new partnership will kick-off in France before expanding to the UK and American markets. Offered as an additional module for accounts receivable (AR) management automation within Quadient's cloud platform, the enriched data and insights provided by Coface will enable companies to establish a much more precise financial analysis of their customers, prospects and suppliers. The extremely granular data provided considers changing market conditions, company financial information, sector risk analysis and Coface’s exclusive data insights. These insights provide real-time credit risk assessment, complementary to the information of each direct relationship between a company and its customers. “This partnership with Coface aligns perfectly with our strategy to provide cutting- edge solutions in customer experience management and financial process automation,” said Stéphanie Auchabie, chief operating officer Quadient France-Benelux. “By partnering with a renowned expert like Coface, we are offering our clients more resources to make more informed decisions and manage their risk exposure more effectively.” Coface’s business information leverages some 75 years of expertise accumulated in credit risk assessment and as a trade insurer. Through an extensive network of partners and more than 700 in-house experts, the company continuously enriches its database to provide

Stéphanie Auchabie chief operating officer Quadient France-Benelux

Nesrin Gonin general manager of business information, Western Europe Coface

coface.uk

quadient.com