News in the Channel - issue #36

NEWS

Konekt and Theta Lake team up

Konekt has announced a strategic partnership with Theta Lake, a provider of communication compliance and security solutions. As organisations rapidly adopt cloud communications and AI tools, the complexity for partners managing compliance continues to increase – more vendors, more integrations, more regulations, and more risk. Partners must stay ahead of constantly evolving collaboration behaviours across voice, video, messaging and AI. The Konekt and Theta Lake partnership directly addresses this challenge, giving partners direct access to a comprehensive compliance and governance suite that provides unified coverage across their entire communication infrastructure. “True to our promise to bring new and relevant solutions into the cloud communications market for our partners,

we are excited to onboard Theta Lake as our first new vendor as ‘Konekt’,” said Joel Chimoindes, CEO of Konekt. “Our partnership with Theta Lake allows us to bring unparalleled compliance, security, and intelligence capabilities to the channel, removing barriers to adoption and helping partners scale their Zoom practice with confidence. This is exactly what Konekt stands for: enabling channel growth by simplifying complexity.” Anthony Cresci, CCO of Theta Lake, added: “Konekt’s focus on enabling the channel to succeed in cloud communications aligns with our mission. Their strong Zoom expertise, coupled with our modern compliance and security capabilities, creates a powerful combination. Together, we will help partners deliver safer, smarter and compliant collaboration experiences for customers.” n

Joel Chimoindes CEO

konekt.tech

thetalake.com

SMEs adopt and trust AI more but workforce readiness lags

European SMBs are rapidly integrating AI into their operations, driven by economic pressures, competitive demands and the promise of greater productivity. However, research from Sharp Europe reveals that while 72% of UK SMB owners now trust AI more than they did a year ago, concerns remain about the workforce’s ability to keep up. According to a Censuswide study conducted in June 2025, which surveyed 2,500 SMB leaders across 10 European markets, 52% cite ongoing economic uncertainty as the main reason for accelerating AI use, with 53% feeling pressure to keep pace with competitors already leveraging these technologies. However, despite widespread uptake, 55% of leaders remain concerned that their business is not utilising AI as much, or as effectively, as it could be. “AI has moved from the back office to

the core of how SMEs work, compete, and grow,” says Roland Singer, vice president of IT services, Sharp Europe. “Our research shows we’ve reached a turning point – AI is no longer a ‘nice to have.’ Businesses are asking not if they should use it, but how fast and how effectively they can scale it.” A significant number of SMB owners (64%) report that AI is fully embedded in their business, with 51% believing AI will open more opportunities for employees to develop new skills. However, employee anxiety persists on the use of AI at work, with 35% of leaders saying staff are worried about their lack of tech skills, and 34% reporting a lack of trust in AI-generated outputs. Ethical concerns are also prevalent, with 33% believing employees fear being seen as taking the ‘easier’ route by using AI. To address these challenges, 39% of SMBs have trained all employees on AI

sharp.co.uk

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