News in the Channel - issue #36

NORTHAMBER ACQUISITION

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we’ve also got that knowledge of what the market is looking for. Therefore, we have a better voice when we’re talking to our vendors about strategic direction.” For vendors and partners, there will be benefits from the acquisition. For instance, there will be integration of back-end systems, as well as efficiencies in product ordering and go-to-market strategies, Ian says. There will be benefits for end customers too. While immediately post-acquisition, it is business as usual, there will be benefits that will become clear, such as broadened technical support from partners and more efficient delivery structures, and greater capability to deliver value-added services, according to Ian. Future Now the deal has been completed, the focus is firmly on the future – growing the business and delivering the value that partners and end customers want and more. Ian says that while Northamber’s focus

will be on organic growth, they will be keeping an eye on the market and any relevant opportunities that may arise. “We’re not actively in the market for another acquisition, but if something comes up that fits our vendor and technical directions, we will look at it,” he says. “But, given the scale we’ve got now after this acquisition, we have a huge opportunity in the marketplace. Because we will be retaining Nuvias UC as a separate business unit, we need to be growing organically and getting the benefits across the group of the scale that we have while also getting the benefits of the individual elements that we have already. “This is a market that the indicators show is set for growth in the coming years. But realistically, is this a market that’s likely to grow? The answer is yes because of the changes in the market with developing technology. We’re well-situated now with what we have inside the group to capitalise on the opportunities that this presents.” n

We’re not actively in the market for another acquisition, but if something comes up that fits our vendor and technical directions, we will look at it.

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