NETGEAR
Widening the net With SMBs increasingly lacking the in-house resources to deal with advances in IT technology, Netgear recently launched its Drive Partner Success Program to help VARs and MSPs to bring value-added services to this segment of the economy.
For many SMBs, advancements in technology bring benefits, but also challenges, especially with the advent of AI. While businesses may look to take advantage of the efficiencies they bring, often they lack the in-house technical expertise to do it effectively. This is why many outsource IT to resellers and managed service providers (MSPs). But those providers need support too, and Netgear’s newly launched Drive Partner Success Program is designed to do just that. “For SMB end customers, there’s a limited IT capacity, whether that’s a resource challenge or technical ability for them to manage their in-house networks,”
says Jordan Hobday, channel lead at Netgear. “For instance, we often see a lot of legacy networks, which limits the growth of these businesses. But there’s ever more devices in businesses today, and, of course, AI is the hot topic right now. That is all bandwidth that’s needed within the network and legacy networks often can’t handle this, and neither can the in-house team.” Allied to that is a lack of budget, Jordan adds. “We’re seeing budgets being spent more cautiously these days and they have got to cover a wide range of devices,” he says. “It’s important that the end customer feels they have a right product for the right fit and the right budget.”
Jordan Hobday channel lead
netgear.com
“
We're seeing budgets being spent more cautiously these days and it has got to cover a wide degree of devices... ... It's important that the end customer feels they have a right product for the right fit and the right budget.
”
22
Powered by FlippingBook