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services. This offers VIP incentives, MDF opportunities and direct access to Netgear support. “With APEX there is MDF eligibility, because we believe that MDF is, if managed and executed well, a game changer to drive Netgear and our partners’ business forward,” says Jordan. Finally, there is Netgear Drive Apex-MSP Partner, which is tailored for those with managed service offerings. Here, partners can access discounted, partner-led support packages and enjoy the highest level of program benefits and savings. “Apex-MSP offers partner led support SKUs at the highest discounted pricing, and volume pricing because the MSPs are channelling that volume out,” says Jordan. “The programme tiers are aligned with the service capability of our partners, which is important because we want to deliver excellence to our partners and customers. We’re focusing on the differentiation to end customers, and we want benefits that truly incentivise and reward the commitment of our partners.”
Rationale for move Netgear has developed its new partner program after extensive research. “We’ve done a lot of work with partners and customers and gathered market feedback to understand what the pain points are for them,” explains Jordan. “All the market feedback from our partners and customers is to understand what challenges are out there and how we can resolve them effectively.” The programme was in development
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It is important to understand what is keeping them up at night? What challenges are they facing? How can we best fix them?”
for a year, and this was necessary because Netgear wanted to fully understand the problems that
customers were facing. “It is important to understand what is keeping them up at night? What challenges are they facing? How can we best fix them?” says Jordan “That’s why we need to deliver a class product to our partners that alleviate these challenges. We need to ensure we are delivering a world-class platform, which we absolutely are, but in tandem with our partners. It takes time to develop, but we had to get it right and we have. “This is the space that we’re challenging because there are vendors out there that don’t tick all the boxes. Netgear can come in and offer a solid proposition for customers and partners that does.” Getting involved With the program now launched, Netgear is looking to expand the number of partners involved in it. “We need to have the right partners in the right tiers and that we have quality partners delivering excellence to end users,” says Jordan. “We have an existing partner base, which is super strong and we’re proud of, but we are looking to recruit additional partners across the tiers to deliver more excellence to customers. “MSPs and VARs can get involved with the program by registering with the portal or by contacting the sales team.” n
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