DICOTA
Bag it up With the continued growth of hybrid working, employees increasingly need reliable ways to transport laptops and other equipment safely and securely. This shift presents a clear opportunity for resellers to add value by pairing devices with the right protective accessories.
With mobile working continuing to be popular for many employees, equipment such as laptops and phones are now often transported between offices and home. But with this comes risks as the hardware needs to be protected – and specialist bags can help. “Carry cases play a critical role in protecting business assets,” says Joseph Opebiyi, strategic sales manager at DICOTA. “Organisations invest heavily in mobile and stationary devices, typically across a three-to-five-year lifecycle. While warranties and repair services are important, the role of physical protection is often underestimated. “Providing a device with a high-quality bag or sleeve reinforces its value and helps extend its usable life. It’s much like the instinctive decision to protect a new phone the moment it comes out of the box. As a manufacturer focused on protection and sustainability, this is a consistent message we share with our
partners and customers. “Different users work in different ways, which is why our portfolio is designed to support a broad range of environments, from frontline workers, hybrid roles through to office-based professionals.” DICOTA continues to strengthen its presence across the channel, following a renewed focus on market engagement. “One of the key highlights has been forming new relationships across the channel and increasing awareness of the DICOTA brand,” says Joseph. “Reintroducing the brand, sharing our sustainability story, and demonstrating the breadth of our portfolio has been a very positive and rewarding journey.” Upsell opportunities Peripherals such as bags present upsell opportunities for resellers. “I often say: why eat half the pie when you can enjoy all of it?” says Joseph.
Joseph Opebiyi strategic sales manager
dicota.com
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Providing a device with a high-quality bag or sleeve reinforces its value and helps extend its usable life.
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