DICOTA
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“Thinking ahead for customers and protecting their devices helps create stronger, longer-term relationships. If these conversations don’t happen, someone else will have them. Attach-led selling is a simple way for resellers to add value while strengthening partnerships. “We’re seeing growing demand for carry cases, driven by hybrid and mobile working. At the same time, there is an increasing focus on protecting sensitive information on devices, which is where privacy solutions come into play. Data protection is no longer optional, and customers are actively looking for practical ways to address it.” Personalised business bags are also in demand, Joseph adds. “This is especially the case among larger organisations as these products serve a practical and branding purpose,” he says. “A bag carrying a company logo reinforces brand identity, supports employee engagement and increases visibility outside the workplace. DICOTA offers a unique customisation solution called Doming , which allows customers to replace the standard metal DICOTA plate with their own logo. It’s a clean, professional and sophisticated way to associate the product with the organisation.” Chargers and privacy filters As mentioned, in addition to bags, there is also a growing market for privacy filters, which are also supplied by DICOTA. “Organisations are investing heavily in cybersecurity and asset management to protect devices internally, but there is an equally important need to protect
working increase.” Chargers, docking stations and USB-C adaptors are also important. “The need for these accessories will always exist as technology continues to evolve,” says Joseph. “Changes in connectivity standards have reshaped how users’ power and interact with their devices. At the same time, workspaces are no longer fixed. Where desktop-based solutions once dominated, today’s hybrid and field-based roles require more flexible, portable accessories that work across multiple environments.” “While accessories are not our primary focus category, we ensure our portfolio stays aligned with technological advancements. Workspaces are also evolving. Where traditional desktop docking solutions were once the norm, today’s hybrid and field-based roles require more flexible, portable solutions that work across multiple environments.” Future Looking to the future, Joseph is confident about the prospects for DICOTA and the market more widely. “The market will continue to grow, particularly around sustainability and hybrid working,” he says. “DICOTA is positioning itself for this future by deepening its commitment to responsible manufacturing, with the majority of our carry cases now made from recycled materials. “We continue to evolve our designs to support modern working practices, balancing protection, usability and security. Alongside this, ethical manufacturing remains a priority through recognised industry frameworks that promote transparency and responsibility across the supply chain. “The future is positive. By building on the foundations already in place and working closely with our channel partners, we’re confident in our ability to deliver long-term value and sustainable growth in the UK market.” n
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We continue to evolve our designs to support modern working practices, balancing protection, usability and security. Alongside this, ethical manufacturing remains a priority through recognised industry frameworks... ”
data externally,” Joseph adds. “Privacy filters play a key role in preventing visual hacking and safeguarding sensitive information, particularly in shared or public working environments. This area continues to grow in importance as mobility and flexible
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