News in the Channel - issue #36

STOCKIES WINNER – CLARION

the box’ experience as well as taking over the management of their cloud estates to ensure they have more time to focus on assisting users and planning projects to push their businesses to the next level.

What do you put your success down to in winning the reseller of

the year award? LW: I think it’s down to our USPs and approach – we come up against some huge competitors, and the feedback is always the same: our account management is more responsive, customer-focused and consistent. We have some amazing customer relationships that have lasted for years and are growing all the time, and I believe it’s that approach that had led to our growth, and this fantastic recognition from Stock in the Channel – we’re very proud!

every industry. People will also keep talking about AI, but I can’t see it making any more tangible differences in the short- term, other than more RAM shortages! What are your plans for the future? LW: Growth! We’re looking to make the most of hitting some major milestones – we reached £5 million turnover and won our first Stockies award in our 10th year of trading. We want to add more sales/ account managers, support staff and IT engineers to our team this year and with it, more customers to work with from all over the UK. We’re always looking out for the best vendors and products as well as growing our partner status’ with existing ones, so expect all the above. n

What is your assessment of the health of the channel currently?

LW: It’s not in a great place! With huge redundancies recently announced by one major disty, stock shortages across RAM/SSDs hitting the market hard, along with no respite in the political situations globally, things look like they will get harder before they get easier. Still, there are some great products, vendors and distributors out there that we work with closely, and we’re looking forward to continuing to grow and improve, through the challenges. What do you think will be the main trends in 2026? LW: I think that upcoming price hikes are going to hit hard – rumours of monthly increases on PCs/laptops of 6-8% won’t make anyone feel too comfortable, but could also drive sales, as businesses look to bring spend forward to beat those increases. The focus on cybersecurity is always increasing too, with the ongoing risks to all businesses of ransomware and the increasing reliance on IT in just about

“

People will also keep talking about AI, but I can’t see

it making any more tangible

differences in the short-term, other than more RAM shortages!

”