News in the Channel - issue #36

NEWS

Hammer Distribution forms partnership with Nexsan Hammer Distribution has announced a new strategic partnership with Nexsan,

technologies that help customers meet the challenges of the modern data landscape.” Nexsan’s E-Series, Unity and Assureon platforms are trusted worldwide for their performance, energy efficiency, and advanced security features, including data integrity and long-term compliance. With Hammer Distribution’s expertise and channel strength, partners will benefit from tailored support, flexible deployment options, and access to technology that simplifies data management while driving operational resilience. This partnership underscores Hammer Distribution's ongoing commitment to growing its enterprise IT ecosystem through alliances with technology leaders. Together, Hammer Distribution and Nexsan will empower resellers and enterprises across Europe to thrive in a data-driven world, where scalability, protection and performance come as standard. n

which brings Nexsan’s portfolio to Hammer’s EMEA network, giving resellers and customers access to enterprise-class storage. Under the agreement, Hammer Distribution will serve as an official distributor for Nexsan across Europe. The partnership strengthens Hammer’s ability to deliver comprehensive on-premises storage and data protection solutions while expanding Nexsan’s regional reach and partner ecosystem. “Our partnership with Nexsan marks a significant step forward in expanding our enterprise storage and data management capabilities,” said Jason Daly, commercial manager at Hammer Distribution. “Nexsan’s innovation and track record in secure, high-density storage perfectly align with our mission to deliver dependable, scalable and cost-effective

Jason Daly commercial manager

hammerdistribution.com

nexsan.com

MSPs face AI adoption roadblocks despite widespread usage, survey finds

A survey of 250 UK managed service providers (MSPs) undertaken by Sapio research for POPX has revealed the challenges that MSPs are encountering as they integrate AI and automation into their operations. The survey found that concerns about data privacy and compliance are the most pressing issues, with 43% of respondents identifying these as major barriers to adopting more AI and automation. This is followed by the high costs associated with implementation and licensing, cited by 35%. Additionally, a lack of internal expertise or training is a concern for 31% of respondents. Integration with existing systems also poses a challenge, with 30% of MSPs finding it difficult to seamlessly

incorporate AI technologies into their current infrastructure. “While MSPs are forging ahead with AI and seeing real-time benefits, too many see systems integration, high costs and lack of expertise as barriers to further adoption,” said Andy Venables, CEO, POPX. “If MSPs are to stay ahead of the innovation curve and deliver the productivity gains their customers expect, they need to act now.” Despite these challenges, the survey shows that AI adoption is already widespread among MSPs, with 80% using AI-powered chatbots for client support and AI-driven threat detection and cybersecurity. Another 76% use AI workflow automation, 68% use it for predictive analytics and 59% for automated ticket routing and escalation. n

popx.co.uk

sapioresearch.com