PRODUCT LAUNCH ASUS EXPERTBOOK BM1
Consulting the expert ASUS has recently launched its ExpertBook BM1, a laptop that has been designed to meet the needs of businesses, including AI capability, enterprise-grade security and extensive connectivity.
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With many businesses now operating hybrid working practices, managers want laptops that not only offer performance wherever an employee may be based that day, but also enables them to become more efficient in how they work. With demands on laptops growing, manufacturers have responded, including ASUS, which has recently launched its ExpertBook BM1, which the company says has been designed to meet the demands of the dynamic world of modern business and work. Seamless efficiency ExpertBook BM1 is designed to offer the speed and responsiveness required to meet current business challenges, enabling multitasking, advanced data management and optimised workflows. Equipped with up to an AMD Ryzen 7 processor with AMD Radeon graphics, it provides the powerful performance necessary to accomplish any task. With up to 64GB of memory and generous storage capacity, the ExertBook BM1 is prepared for even the most demanding workloads, ensuring quick access to critical information. ExpertBook BM1 also prioritises connectivity with support for Wi-Fi 6E and a range of I/O ports. Additionally, its military-
grade durability ensures it can handle various tasks seamlessly, making ExpertBook BM1 an ideal choice for professionals. The laptop is also lightweight – just 1.4kgs – which means it is ideal to be taken anywhere by employees, be it the office, home office or anywhere in between. AI-enhanced productivity As is becoming standard, ExpertBook BM1 is equipped with artificial intelligence (AI) features, including AI noise-cancelling technology and Copilot in Windows, plus a Screen Watermark feature to protect data privacy on screen and a Webcam Watermark feature to display business card details – such as the participant’s name, position, company and contact information, replete with a QR code. This allows attendees to become quickly acquainted, leaving a strong impression and facilitating smoother communication. Moreover, the Screen Watermark function safeguards data from the moment the screen is shared. It helps protect confidential information, which is important when sharing prototypes with business partners. With screen watermarking, even if someone takes a screenshot, the visible patterns indicate that the images are not their own ― deterring
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