PRODUCT LAUNCH APPLE iMAC
Apple unveils new iMac Apple has launched the latest iteration of its ever-popular iMac, which includes enhanced performance, a nano-texture display option, a 12MP Centre Stage camera, and Thunderbolt 4 connectivity — all in a thin design.
Apple Intelligence Apple Intelligence ushers in a new era for the Mac, bringing personal intelligence to the personal computer. Combining powerful generative models with industry-first privacy protections, Apple Intelligence harnesses the power of Apple silicon and the Neural Engine to unlock new ways for users to work, communicate and express themselves on Mac. With systemwide Writing Tools, users can refine their words by rewriting, proofreading and summarising text nearly everywhere they write – from Apple apps like Keynote, to third-party apps like Craft and Bear. With the newly redesigned Siri, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac and other Apple products. New Apple Intelligence features will be available in December, with additional capabilities rolling out in the coming months. Apple Intelligence does all this while protecting users’ privacy. At its core is on- device processing, and for more complex tasks, Private Cloud Compute gives users access to Apple’s even larger, server-based models and offers groundbreaking protections for personal information. In addition, users can access ChatGPT for free without creating an account, and privacy protections are built in – IP addresses are obscured and OpenAI won’t store requests. For those who choose to connect their account, OpenAI’s data-use policies apply. The redesigned Siri helps users accelerate tasks throughout their day. Siri can be placed anywhere on the desktop for easy access, and with the option to type requests, users can get Siri’s help in even a quiet space like an office. Array of colours The new iMac comes in seven colours, with shades of green, yellow, orange, pink, purple, blue and silver available. The back of iMac
The iMac has been a workhorse for many years now. Apple has consistently updated the iMac, and it remains a favourite for many people. Now, Apple has launched its latest version of iMac, with a range of enhancements and new features. including the powerful M4 chip and Apple Intelligence. The M4 chip brings a boost in performance to iMac. Featuring a more capable CPU with the world’s fastest CPU core, the new iMac is up to 1.7x faster than iMac with M1. Users will notice this performance when performing everyday activities like multitasking between apps and browsing webpages in Safari. And with an immensely powerful GPU featuring Apple’s most advanced graphics architecture, iMac with M4 handles more intense workloads like photo editing and gaming up to 2.1x faster than iMac with M1. The new iMac comes standard with 16GB of faster unified memory — configurable up to 32GB. The Neural Engine in M4 is now over 3x faster than on iMac with M1.
A new 12MP Centre Stage camera makes video calls even more engaging, perfectly centring users and those around them in the frame, even when moving around.
20
Powered by FlippingBook