PRODUCT LAUNCH APPLE iMAC
features bold colours designed to stand out, while the front expresses subtle shades of the new palette. Every iMac comes with a colour-matched Magic Keyboard and Magic Mouse or optional Magic Trackpad, all of which now feature a USB-C port, so users can charge devices with a single cable. New nano-texture display option The 24-inch 4.5K Retina display on iMac is its highest-rated feature, and for the first time, it’s available with a nano-texture glass option that reduces reflections and glare, while maintaining outstanding image quality. Enhanced video calls A new 12MP Centre Stage camera with support for Desk View has been designed to enhance video calls. Centre Stage keeps everyone centred on a video call. Desk View makes use of the wide-angle lens to simultaneously show the user and a top-down view of their desk, which is useful for educators presenting a lesson to students, or creators showing off their latest DIY project. In terms of audio, there is the studio-quality three-microphone array with beamforming and an immersive six-speaker sound system. Advanced connectivity On the new iMac, all four USB-C ports support Thunderbolt 4 for superfast data transfers, so users can connect even more accessories like external storage, docks, and up to two 6K external displays, creating a massive canvas with more than 50M pixels for users to spread out their work. iMac also supports Wi-Fi 6E and Bluetooth 5.3. With the advanced security of Touch ID, users can easily and securely unlock their computer, make online purchases with Apple Pay, and download apps. Additionally, Touch ID works with Fast User Switching, so customers can switch between different user
profiles with just the press of a finger.
macOS Sequoia macOS Sequoia completes the new iMac experience with a host of exciting features, including iPhone Mirroring, allowing users to wirelessly interact with their iPhone, its apps, and its notifications directly from their Mac. In addition, browser Safari now offers Highlights, which quickly pulls up relevant information from a site; a smarter, redesigned Reader with a table of contents and high-level summary; and a new Video Viewer to watch videos without distractions. With Distraction Control, users can hide items on a webpage that they may find disruptive to their browsing. Gaming gets even more immersive with features like Personalised Spatial Audio and improvements to Game Mode. Easier window tiling means users can stay organised with a windows layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials, all stored in one place. And users can apply beautiful new built- in backgrounds for video calls, including a variety of colour gradients and system wallpapers, or upload their own photos. Better for the environment The new iMac has also been designed with the environment in mind. For instance, there is 100% recycled aluminium in the stand, and 100% recycled gold plating, tin soldering and copper in multiple printed circuit boards. iMac meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants and PVC. New to this iMac too is that the packaging is entirely fibre-based, bringing Apple closer to its goal to remove plastic from its packaging by 2025. Apple’s new iMac starts at £1,299.
Nano-texture display option
With systemwide Writing Tools powered by Apple Intelligence, users can rewrite, proofread, and summarise text nearly everywhere they write — from Apple apps like Keynote, to third-party apps like Craft and Bear.
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