COMMENT
Top value Good value on purchases is something that customers are always looking for – especially in events such as Black Friday – but resellers can also ensure they maximise the value of sales by being savvy.
Black Friday – or Black Friday Week or Black Friday Month, as it increasingly seems to be – is approaching quickly, and it’s a time not just when domestic consumers look to grab a bargain, but businesses too. For businesses looking to save money on investments in new tech – which is most of them – Black Friday is the ideal time, and
never been greater. It can be used to drive efficiencies but also improve healthcare outcomes for patients. But it can only do this if it is managed properly – and this is where resellers come in. Read more on p38. How people collaborate is also changing quickly. Changes in working practices over the past five years have altered how people collaborate with each other. Not as much is now done via in-person meetings
Dan Parton
resellers need to capitalise on this. But it isn’t just a case of slapping
a discount on an item and hoping that customers will buy – it needs to be more sophisticated than that
or just talking with colleagues at desks. Often, collaboration is done virtually through apps such as Slack, Trello and WhatsApp. But while these new ways of working bring advantages, they also bring problems as more than a third of business leaders say they lose more than an hour daily resolving problems caused by poor teamwork. But
and part of building trust and long-term
relationships. You can read more on this – as well as some trending products for Black Friday – on p46. Another area that resellers should look to capitalise on – and is sometimes overlooked – is peripherals, especially for hybrid workers. Employers are still responsible for their employees’ workstations, even when they are working at home, which means the peripherals they use, from monitor arms to chairs, are of vital importance. Resellers can upsell customers when selling products such as laptops on a range of other products they could require and maximise the value of deals. Read more on p28. Healthcare is another sector that resellers can look to capitalise on, especially with data management. With more data being created in the healthcare sector than ever before and set to continue to rise with the adoption of artificial intelligence, its importance has
there are solutions out there, as Christina Daly, head of people experience at Zoom, explains. Read more on p14. Hopefully, Black Friday can provide a boost to sales before the run-up to Christmas and New Year, when often customers have other priorities than updating their tech, whether it is unified communications, peripherals or any other of the myriad products sold by the channel. As always, I hope you enjoy the issue. If there is a topic you would like to see covered in a future issue, or you have a news story or opinion piece you would like to submit for potential publication, please drop me a line at dan@newsinthechannel.com
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