DATA MANAGEMENT IN HEALTHCARE
patient data, assist in adhering to regulations and generate a return on investment. Danny adds that resellers should focus on how their solutions can provide robust security as well as integration and inter- operability, and offer the scalability and intelligence needed to sustainably handle the growing data demands in healthcare. Keep it straightforward Data will become increasingly important in healthcare in the future. “As the sector continues to digitise, the volume of health data generated from electronic health records, wearable devices, and telemedicine will grow significantly,” says Patrick. “This data is essential for improving patient care, enhancing clinical decision-making and driving research and innovation. As the reliance on data expands, so does the need to manage it effectively. “Keeping data management solutions straightforward is crucial for several reasons. Simplicity ensures that healthcare professionals can quickly adopt and use the solutions without extensive training, reducing the risk of errors and inefficiencies. Straightforward solutions also make it easier to maintain compliance with complex regulatory standards and adapt to changing requirements. Moreover, user-friendly tools promote better data governance and security practices, helping to protect sensitive patient information." David agrees that it is essential that solutions remain straightforward and easy to use. “Complex ones can be difficult to adopt and maintain, hindering their effectiveness,” he says. Oz adds that patients have varying preferences regarding data management – some may want full control, others may prefer minimal involvement, and some may delegate the decision making to someone else entirely. “Therefore, the success of data management solutions will depend on balancing advanced functionality with user-friendly design,” he says. “Simplifying these systems will not only improve patient experience but also ensure that the benefits of digital health data are fully realised without repeating past mistakes.” Danny says that simplicity ensures that healthcare professionals can leverage data without getting bogged down by complexity and adaptability. “It ensures that their data capabilities will support what needs to be a dynamic and fast paced business strategy,” he says.
Steve Haines chief commercial officer
material and streamlines workflows, both of which are important in healthcare where accurate data management could directly impact patient care.” Reseller conversations With such a complex sector, resellers have a vital role to play to ensure healthcare organisations get the right data management solutions in place. Patrick says that resellers should focus on several key points when discussing data management solutions with customers. “First, they should emphasise the importance of robust security and compliance features, highlighting how their solutions can help protect sensitive patient data and meet regulatory requirements like GDPR and HIPAA,” he says. “They should also discuss the benefits of interoperability, showcasing how their solutions can seamlessly integrate with existing systems, enabling a unified approach to patient care and data management. “Resellers should also highlight the advanced analytics capabilities of their solutions, demonstrating how healthcare organisations can leverage data insights to improve patient outcomes and streamline operations. It’s also important to mention scalability and flexibility, ensuring customers that the solutions can grow and adapt to their evolving needs. Finally, resellers should focus on ease of use and support services, reassuring customers that the transition to new data management solutions will be smooth and well-supported." David says that resellers should highlight how solutions can contribute to enhancing the quality and efficiency of care, streamline operations and reduce expenses, safeguard
embridgeconsulting.com
Kevin Dobson product manager, scan
epson.co.uk
“
The NHS, for instance, remains heavily reliant on paper processes,
which has its fair share of
challenges due to the sensitive nature of patient information....
”
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