AI PCs
deliver higher margins and open up new opportunities for cross selling. As there is likely to be AI development tools, industry- specific applications and productivity suites, the AI PC triggers a range of peripheral sales. These include external GPUs, advanced input devices and high-resolution monitors. Additionally, as these AI PCs work on the cloud, there is also potential for cloud services to support AI workloads and data storage solutions. Looking at services which the channel can offer, this can range from managed devices to consultative and advisory opportunities. There is also scope for AI consulting and training, education and support opportunities which the channel can provide to end users. Channel partners are instrumental in the success of AI PCs across the European market. Overcoming the objections While AI PCs may bring benefits to users, there are likely to be some concerns from end users concerning this technology. The initial cost of AI PCs is high, but partners need to help their business customers take a longer view on the potential benefits. AI PCs will drive efficiencies, so employees can focus on higher value tasks, and reduce operating costs at the same time. Businesses earn 13% return on investment of AI projects, which is more than double the average ROI sitting at 5.9%, according to IBM. So, it is a worthwhile investment for organisations. With the availability of leasing, financial and subscription models through the channel, it makes it much easier and affordable for enterprises to invest
in AI PCs and reap the benefits. Moreover, as some businesses are still trying to understand how AI itself works within their operations, understandably, they will have questions around how AI PCs fit into their current technology. However, with the support, training and education from the channel, they can help organisations when deploying these PCs in their operations and offer ongoing guidance. It is worth noting that there is no need for enterprises to overhaul their entire operations to deploy AI PCs. As with all technology, there are privacy and security concerns, but there are several ways to overcome these worries. Businesses must implement end-to-end robust security policies and practices and ensure continuous monitoring for any and all threats. Making sure that only those that need access creates another layer of protection. It is also essential for organisations to adhere to all local and national regulations. As technology changes, AI PCs have been positioned as the next innovation to transform the industry. AI demand is only predicted to grow in Europe and globally and this creates several opportunities for the channel to support end users in a different way. Through leveraging a comprehensive programme encompassing the tools needed to educate partners about the whole AI technology opportunity, provide specialist support and resources, and give them the means to enable success, partners can help their customers on their own AI journey. AI PCs are not the end of the revolution; they are just the beginning.
“
Businesses earn 13% return on investment of AI projects, which is more than double
the average ROI sitting at
5.9%, according to IBM. So, it is a worthwhile investment for organisations.
”
Watch Brandon Liberthal sharing his insights:
www.newsinthechannel.co.uk
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