Metrics Explained
Decision-making can be overwhelming, even with enough data to map our course. We need the proper tools to make decisions, backed by business intelligence. At Stock in the Channel , our dedicated analysts have cultivated a sophisticated suite of metrics, refining them over the years to provide unparalleled insights for strategic decision-making in the channel.
Vendor metrics
category in the channel. Distributors were monitored initially on their sales-to-search ratio, which quantifies how well they move trending products that are out of stock in wider distribution, thus surpassing their competition. The data Stock in the Channel analyses is thus aggregated into top-level insights on the channel, additionally taking into account market share and how much coverage a distribution channel has. For individual products, champions were identified using 4 metrics measuring the time between a product being seen on Stock in the Channel , right down the funnel to its first day stocked, searched and sold. Explore the comprehensive list of metrics that fuelled the success of the Stockies Awards by visiting https://stockies.co.uk/metrics. Empower your business with insights that pave the way for success in a rapidly evolving market.
Our BI engine sifts through billions of data points, ranging from stock levels and search data, to pricing levels and implied sales. The resulting metrics cover a wide spectrum of categories, offering a panoramic view of the entire channel. Whether it’s laptops, data storage, or printing equipment, our metrics provide a comprehensive understanding of the market landscape at a glance. We independently observe the rise and decline of products in the channel, gleaning insights of wider market trends, competitive dynamics, and consumer preferences. The efficacy of our metrics was showcased in the selection process for the prestigious 2023 Stockies Awards . These metrics not only nominated but also standardised the selection of winners in the first-ever awards show of its kind. For instance, when evaluating a brand, the trendsetter rating was carefully balanced against price stability, simplifying the selection of the top-performing brands per
Distributor metrics
Product metrics
Stockies AWARDS
s4
2024
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