NEWS
Social value key to driving profit growth and brand loyalty in the channel
Recognising the ‘Social’ value within their ESG strategy will enable channel players to unlock profitable revenue opportunities and enhance brand loyalty with customers and key stakeholders, according to a report. The latest ESG Unwrapped report from Nebula – Driving Profitability Through Social Impact – highlights how in a competitive marketplace, social value is becoming a powerful tool for channel players to differentiate themselves, attract top talent and drive revenue growth. This publication, the second in a series of ESG-focused reports from Nebula, includes interviews with several of the channel’s leading sustainable technology activists who are experts in developing social value and creating social impact. They unanimously agreed that integrating social value into an ESG strategy strengthens community engagement and ethical supplier practices and delivers tangible business benefits. In particular, the experts stated that embracing social value enhances brand
reputation, creates new revenue streams, and entices the next generation of talent who are eager to work for purpose-driven companies. “Being proactive in driving social value enables companies to work in collaboration with their customers and channel partners on projects that align to both companies’ cultures,” said Richard Eglon, CMO at Nebula. “This transforms a sales transaction into a strategic partnership, and makes both parties more intrinsic to one another, boosting customer loyalty and driving new revenue opportunities.” Richard said it’s vital that channel players start measuring their social value efforts, which are often siloed making it difficult to grasp the full collective impact an organisation is achieving. "By measuring and quantifying social value, businesses can build a solid case around the success of their initiatives, so they can be expanded,” he said. “Social value measurement brings this crucial topic to the boardroom, which is essential if we want to drive greater focus and investment in these strategies.”
nebulaglobalservices.com
Advania UK completes CCS Media acquisition
Advania UK Ltd, a Microsoft Partner and part of the Advania group, has completed its acquisition of CCS Media, a progressive IT solutions provider operating across the UK. The deal unites Advania, one of Microsoft’s leading Copilot implementers with CCS Media, a technology reseller with more than 41 years of experience delivering IT solutions and services. Clients of the new entity will benefit from close relationships with software and hardware vendors to deliver comprehensive technology solutions and services. “This is a game changer in the UK market,” said Geoff Kneen, CEO of Advania UK. “Alongside our recent acquisition of Servium, this deal represents a tremendous opportunity with two highly complementary and trusted businesses consolidating as a long-term strategic technology partner for our clients.” CCS Media delivers expertise on the provision, supply, implementation and support of a range of technology products and has won awards from vendors including Dell, HPE, Lenovo and Logitech. Advania UK is a
top-tier Microsoft cloud transformation and AI enablement partner, holding all six cloud solution designations, 12 specialisations and Azure Expert MSP status. Now working across 20 locations in the UK, Advania will become a leading employer of IT professionals, offering even wider opportunities for employees to broaden their career opportunities and thrive in a growth environment. “We are now capable of offering unparalleled choice, value for money, and experience when it comes to identifying, procuring and implementing the right technology solutions for our clients,” Geoff added. “Alongside a wide array of leading vendors and partners we will accelerate business outcomes and help ambitious organisations to deliver on their transformation agendas through leading technology and unparalleled expertise. We are delighted to welcome the CCS Media team to the Advania group and look forward to building upon our shared heritage.”
Geoff Kneen CEO
advania.co.uk
ccsmedia.com
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