NEWS
Arrow Electronics launches EMEA cloud amplification program
Arrow Electronics has launched a new Cloud Amplification Program (CAP) designed to help channel partners accelerate their cloud business. The program offers a comprehensive assessment of a reseller’s current cloud maturity and provides tailored recommendations to support cloud growth. The program is vendor-agnostic, allowing resellers to adopt cloud solutions from a variety of providers, enabling them to meet the needs of diverse end-user environments. CAP condenses multiple cloud discussions into a single, in-depth assessment, providing insights into cloud readiness and future opportunities that align with channel partner goals. By focusing on public and hybrid cloud solutions, CAP empowers resellers to expand their cloud capabilities, differentiate themselves from competitors and capture new revenue streams. “The cloud market continues to grow at an incredible pace,” said Marco D’Angelo, director of cloud in EMEA at Arrow’s enterprise computing solutions business. “With projected global public cloud spending
expected to exceed $1 trillion by 2027, cloud computing is predicted to become a business necessity by 2028. Arrow’s Cloud Amplification Program helps ensure that channel partners have the tools and guidance they need to capitalise.” CAP is a framework that combines a reseller's specific needs with Arrow’s deep industry knowledge. This tailored approach results in a customised plan designed to accelerate a reseller’s cloud business, foster long-term growth and unlock new revenue streams. Resellers that commit to this program can enhance their cloud maturity and capabilities, equipping them to meet the evolving demands of the cloud market and their customers. The program follows a five-stage journey, beginning with an initial capability review, followed by persona creation, goal alignment and a personalised delivery plan. Arrow provides continuous support throughout the journey, tracking progress and helping resellers stay on course to achieve their cloud objectives.
Marco D’Angelo director of cloud, EMEA
arrow.com
TD SYNNEX UK launches programme for Microsoft Azure partners
TD SYNNEX has launched a programme for Microsoft Cloud Solution Provider (CSP) partners that want to grow their Azure business, offering enablement and technical training as well as strategic business support and potential funding for customer migrations. The programme is designed to meet the specific needs of SMB-focused partners and provides easier enrolment onto CSP and enablement for Microsoft Azure. Cloud partners will be able to attend webinars and training and access additional technical assistance. They will be aligned with a technical presales expert and have regular check-ins and updates with the TD SYNNEX team. Partners may also be able to apply for migration funding to move customer workloads into Azure. TD SYNNEX has also created a campaign- in-a-box offering for partners that are taking their first workloads onto Azure and the cloud. This gives partners the key components they need to conduct a successful marketing
campaign, including datasheets, guides, webinar content and templates. To take part in the programme, partners will go through a simple assessment and work with the TD SYNNEX team to develop a strategic growth plan for Azure. They will also be required to work towards the achievement of Azure solutions partner designations and achieve a minimum sales threshold each quarter. “In our experience, many SMB partners have the potential to build a significant level of business with Azure, but often hold back due to a lack of understanding or technical capability,” said Darren Dixon, business unit director – software, UK, TD SYNNEX. “We’ve developed this programme to meet the specific needs of those SMB partners. The programme provides all the technical and sales support they will need, not only to get started but also to keep on building and growing their Azure sales. The pilot we ran last year was extremely successful and we are now ready to scale that up and get more
Darren Dixon business unit director
uk.tdsynnex.com
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