News in the Channel - issue #18

INTERVIEW – GREG JONES, KASEYA

Innovation driving success Kaseya has recently launched a range of new offerings to help managed service providers to grow their business – and it backs Greg Jones’ assertion that this is a great time to be an MSP.

It has been a busy time for Greg Jones. The VP of business development, EMEA at Kaseya was in Las Vegas recently for the Kaseya Connect Global event, which had more than 5,000 attendees, including managed service providers (MSPs) and vendors. There, the company announced its new flagship offer to the market, Kaseya 365. “That has been 10 years in the making,” says Greg. “It is about revolutionising the MSP landscape for our partner base. Here at Kaseya and Datto, we're all about the MSP community, not just driving enterprise- grade technology down to support MSPs and SMBs but helping them with their business operational maturity and to grow. “Kaseya365 is everything that an MSP would need to manage their business and that of their customers, including back up and automating aspects of endpoint management. There are Express and Pro versions, but both are available for a lower cost than anything else in the market.” Greg adds that Kaseya 365 has been introduced to help partners become more productive and profitable across their existing customer base and help them secure and win new business. “In our most recent reports, we see attracting and winning new customers at the top of the list of what keeps MSPs up at night,” he says. “Kaseya 365 can help them within their business, but also to price competitively in the marketplace to win new business.” In the weeks since Kaseya Connect Global, the numbers of existing and new partners taking up Kaseya 365 has been “off the scale”, according to Greg. “That is amazing for us.” Industry up This caps what was already a busy 12 months for Kaseya, with numbers up across the business in the UK, according to Greg. “This means SMBs are spending well, meaning the MSP landscape is brilliant now,” he says. “In certain geographical regions, there's an

economic pullback, but we're not seeing it in the technology sector – we're seeing businesses lean into technology more than ever. “When we look back at previous pullbacks, going back to 2008 and earlier, we've seen technology spend take a hit, but we're not seeing that this time. A lot of data shows that COVID changed how business has operated and now they see the value of technology and how it can be used to drive the business forward. That's been very positive for us.” Partners first Kaseya has introduced other initiatives recently too, including its Partner First Pledge. “This is a monumental step forward for Kaseya,” says Greg. “It shows that our MSP partners, irrelevant of their size or scale, are our number one priority. Kaseya wouldn't be the size it is today without every one of those partners.” The Partner First Pledge means that everything that Kaseya does is geared to helping its partners in the MSP community. “I'm questioned constantly by the likes of our CEO, Fred Voccola, about the things we do and how they are impacting our partners and how it is helping our partners,” says Greg. “We've put some bold stakes in the ground around this pledge. For instance, the market said they wanted one-year contracts to be more competitive and we brought that to market to break down the barriers for MSPs to be able to do business. We've reintroduced month-to-month contracts as well for Datto BCDR products, which is, again, enabling our partners to have more flexibility in how they

Greg Jones VP, business development, EMEA

kaseya.com

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