News in the Channel - issue #18

PRODUCT REVIEW

exceptional sound performance, this compact speakerphone delivers rich, full- duplex audio, allowing users to hear and be heard with impeccable precision. Featuring echo cancellation and noise reduction technology, the Boom GIRO ensures that distractions are minimised, enabling people to focus on conversations without interference. With its intuitive plug-and-play functionality, this speakerphone offers hassle- free setup and compatibility with all major conferencing platforms. How To Sell It Boom Collaboration’s dedicated Work From Home conferencing kits have become one of the company’s best sellers, as more organisations look to level up their remote meeting technology. “Boom’s complete WFH kit features a plug-and-play MINI camera and GIRO wireless audio speaker – triggering a 28% rise in demand compared to the same period last year,” notes Holli Hullet, one of the co-founders of Boom Collaboration, alongside Fredrik Hörnkvist. “In addition, Boom is reporting growing demand for its UNO vertical video bar – ideal for personal use – which saw a 24% acceleration during 2023. “There’s no doubt professional grade video and audio is the key to successful hybrid working. Now the dust has settled on working from home practices, a clearer picture is emerging that enables companies to develop longer-term strategies – with portable and powerful professional quality video and audio at the heart. “The Boom MINI is a 1080p camera with a wide angle 90° field of view. It includes advanced focus technology, low light optimisation and two high sensitive mics. “The Boom GIRO audio device boasts

the visual side there is the high-resolution video and through light correction – often an issue for those in less-than-optimally lit home offices/back bedroom – which will be welcomed. On the audio side noise reduction is also a must to keep up professional standards. The plug-and-play functionality is also much needed given the various conferencing platforms that are often used by businesses. recognising this is the best way to deliver more collaborative and flexible ways of working. The WFH conferencing kit is a powerful and easy-to-sell step forward for organisations big and small across many diverse sectors.” The Boom WFH Kit has an RRP of £165. 360°omnidrectional microphone pickup and full-duplex HD audio. Users can enjoy the convenience of wireless audio from a built- in lithium-ion battery via Bluetooth or USB connection directly to a computer. “Boom believe in better meetings. Simply. Whether in the office or at home.” Holli adds that meeting equity has become one of the most important components for a successful hybrid work experience. “People need to be seen and heard clearly in equal quality wherever they are based,” she says. “Everyone needs an equal voice and presence so they don’t become alienated and feel inferior. The performance of equipment at home needs to match that in the office. During COVID there was a panic to just buy what was available. We know from our resellers that many organisations are now investing in upgrade programmes as part of a longer-term vision. Consistency is key. “More and more organisations are

There’s no doubt professional grade video and audio is the key to successful hybrid working. “ ”

Holli Hulett Co-founder

boomcollaboration.com

Meeting equity is a big issue for businesses. With working from home here to stay, home workers can no longer afford to be using substandard equipment. This means much of the equipment bought in haste in 2020 and 2021 needs to be replaced with higher quality products, which means Boom’s new Work From Home kit is well timed. The products included in the WFH kit should give users everything they need. On

EDITOR’S VERDICT