INTERVIEW – ARCTIC WOLF
Hungry like the Wolf Cybersecurity provider Arctic Wolf has grown quickly in the UK with its 100% channel strategy and the company is planning on further growth as there are opportunities to grow revenue.
Arctic Wolf is still a relatively new name to the UK market, but the company has expanded quickly in the UK since first arriving in 2021. The company’s plan is to continue to expand and the channel will be central to this. In this interview, Johnny Ellis, EMEA channel director at Arctic Wolf, talks about the company’s channel strategy and the trends. News in the Channel Tell us about Arctic Wolf as a business? Johnny Ellis: “Arctic Wolf is a global cybersecurity firm that provides 24/7 security monitoring, supporting businesses of all sizes and industries in detecting and responding to cyberthreats. Our mission is to effectively end cyber risk. We offer a concierge delivery model providing triaged alerts, on-demand expertise and strategic guidance tailored to our customers’ specific needs. We recently marked the three-year anniversary of our expansion into the UK, having launched operations in EMEA in 2021, and established our EMEA HQ in Newcastle in 2022. We’ve grown by nearly 1,000 employees over the past year, and currently work with more than 4,600 clients around the world.”
company, the channel is our bread and butter. Our cybersecurity solutions are offered exclusively through our partners, and we have salespeople working alongside resellers in the sales process and a customer onboarding team. We have also recently launched several new initiatives that have been welcomed by the channel community. This includes a $1 million Security Operations warranty, which has been extended to customers in Europe and the ANZ, and an Incident Response JumpStart offering that identifies business’ gaps in cybersecurity and supports the development of an Incident Response Plan. Initiatives such as these have allowed Arctic Wolf to continue expanding in the channel. For example, we now have more than 500 customers, and are adding 30 new ones every quarter. We also have about 240 partners in EMEA and sales teams across the region, including in the Nordic and DACH countries.” What are your future plans for the channel? Where do your priorities lie? JE: “Over the next few months, we would love to continue building on the growth we’ve achieved in the channel over the past couple of years. This includes expanding and maturing the partner landscape and continuing to encourage investment in new
Johnny Ellis EMEA channel director
arcticwolf.com
Tell us about the company’s activity in the channel to date?
JE: “As a 100% channel go-to-market
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