HEALTHCARE
Health and efficiency Healthcare organisations are digitalising their systems and, increasingly, the healthcare services they deliver, which means there are opportunities for resellers to capitalise on – if they can get into the sector.
Digitalisation has been happening across all sectors in the UK for years now, but some have been faster to adopt it than others. One of the slower to adopt has been healthcare organisations – government figures from 2022 showed that only 20% of NHS healthcare organisations are digitally mature – but this is changing, and many are now in the process of digitalising. “The COVID-19 pandemic highlighted the importance of digital solutions in healthcare delivery, leading to an increased focus on digitisation across Europe,” says Alex Ryan, director, EMEA Healthcare Business Development at Hyland. “Healthcare organisations are embracing technologies like electronic health/patient records (EHR/EPRs), telemedicine, remote patient monitoring and artificial intelligence (AI)-assisted diagnostics. Digitisation offers many benefits, including improved patient care, increased efficiency, reduced costs and enhanced data analysis for better decision-making. “On a larger scale, European governments are investing in digital health infrastructure and implementing policies to encourage the adoption of digital technologies. The goal is to create a more interconnected and patient-centric healthcare system while leveraging technology's potential to drive better health outcomes.” Achieving digitalisation goals Alex adds that resellers can play a vital role in helping healthcare providers achieve their digitisation goals. “Firstly, these companies can offer comprehensive EHR systems that enable seamless data management and interoperability between different healthcare facilities,” he says. “They can also provide advanced telemedicine solutions, facilitating remote consultations and improved access to care. “Furthermore, IT companies can assist in implementing robust cybersecurity measures to protect sensitive patient information. They can offer data analytics tools that allow healthcare providers to extract meaningful insights from vast amounts of data, enhancing
decision-making and resource allocation. “Ultimately, by offering tailored technologies and expertise, IT companies can accelerate the digital transformation journey of many healthcare providers. “Additionally, there's a growing focus on cybersecurity to protect patient data and ensure privacy. Overall, these trends reflect a concerted effort to enhance efficiency, accessibility and quality of healthcare services through digital transformation. “Price is a significant factor on these, especially given the funding mechanisms in the UK.” Accessing the market However, it can be difficult for resellers to access the healthcare markets in Europe, Alex notes. “The complexity lies in navigating the diverse regulatory landscape, varying healthcare systems and market dynamics across different countries in Europe, the Middle East and Africa,” he says. “Each country has its own set of regulations, data privacy laws and interoperability requirements that IT healthcare providers must adhere to. Moreover, understanding local market needs cultural nuances; building relationships with local stakeholders can be time consuming and resource intensive. “However, with proper research, strategic partnerships and a tailored approach to meet regional requirements, IT healthcare providers can successfully penetrate and thrive in the EMEA healthcare market.” Neil Cornish, ecosystems business development manager, TD SYNNEX, agrees that getting into the healthcare sector can be a challenge. “It can take time and you need to have something genuinely new that will make a significant difference to healthcare organisations, either in terms of significant efficiency enhancements and cost reduction, or healthcare outcomes,” he says. “At TD SYNNEX, we have been working with IBM to develop an ecosystem that brings together innovators and ISVs with ideas, and partners that have access to healthcare
Alex Ryan director, EMEA Healthcare Business Development
hyland.com
The goal is to create a more interconnected and patient-centric healthcare system while leveraging technology's potential to drive better health outcomes. “ ”
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