COMMENT
Strive to modernise With more businesses looking to digitalise their operations – and the PSTN switch-off likely to help fuel that in the coming years – now is an ideal time for resellers to be talking to customers about making the leap to digital.
other sectors. Now, healthcare organisations are embracing digital technologies and even artificial intelligence to help improve their services. This means there are plenty of opportunities for resellers to sell to into this sector – if they can get into it in the first place. Find out more on p18. But modernising IT equipment and ensuring infrastructure is up to date – as well as the maintenance of it – can be an expensive and time-consuming thing to do in-house, especially for smaller companies. With time and budgets often tight, managers may feel there are better ways for their IT team to spend their time. This is where Device as a Service (DaaS) can provide benefits – and it is something increasing numbers of businesses are looking to do. DaaS is a solution that resellers should seek to get involved in (if they aren’t already) and there are plenty of ways to put an offering together. Find out more on p22. Businesses will continue to modernise and digitalise in the coming years, which means resellers will have plenty of opportunities to help them on their journey. As ever, it is relationships with customers that will be key to success. Resellers must ensure they act as partners with businesses in this, providing options and solutions that are tailored to individual businesses. Get it right and it will be a long-term relationship that will bring profits to both sides. As always, I hope you enjoy the issue and find it useful. If you have topics that you want us to cover in future issues, or you want to get involved in editorial or advertising, please drop me a line at dan@newsinthechannel.com
Digitalisation is occurring to many business processes in all sectors throughout the economy, although some are quicker at adopting digital technologies than others. But those businesses that are lagging in digital adoption will have to catch up – and fast. Not just for the risk of being left behind in terms of efficiency and service provision, but because they could find some of their services are unavailable in the near future. Of course, this means there are plenty of opportunities for resellers to sell new technology into existing and new customers. For instance, the public switched telephone network (PSTN), which has underpinned communications in this country for many years, is being switched off in 2025, being replaced by Voice over IP services, which are faster and more reliable. Moreover, in September, there is a stop-sell on related products, which will impact those still using PSTN technologies quickly. Yet many businesses are not aware of this, or, if they are, they aren’t aware of the impact it could have. This is where resellers need to come in and provide advise to them, as well as solutions. Read more on p38.
Dan Parton
Every quarter we make an award for the best campaign run in the magazine. This quarter Exertis has been chosen as the winner. See page 47 for more details. Thanks for the support.
winner Q2 · 2023
best campaign
One of the sectors that has been largely slow to modernise its IT systems and digitalise has been healthcare. But, post- pandemic, this is changing – as it is in many
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