PFU PRODUCT LAUNCH
Smart meeting devices It also means that demand for Making meetings smarter With hybrid working becoming the norm, PFU (EMEA) Ltd, a Ricoh company, has launched the first of a raft of products in its new smart meeting category to help users experience a greater collaborative experience in meetings.
videoconferencing software has increased markedly – and for higher quality equipment. Users are increasingly wanting equipment that gives them opportunity to collaborate in more depth and quality wherever the participants are. To cater for this growing demand, PFU (EMEA) Ltd – a RICOH company, has launched a new Smart Meeting Device category. Launched in EMEA exclusively through PFU and designed with hybrid workers in mind, the new suite of products will comprise audio visual devices that will improve collaboration quality and enhance meeting productivity for anyone from individuals to large organisations. The Smart Meeting Device category will offer products that not only align with collaboration software, but also make meetings more immersive, engaging and collaborative. The first products to launch in this specialist category are the Ricoh Portable Monitors, with more products to arrive later in the year. The Ricoh Smart Meeting Device Category will also provide channel resellers with an additional market opportunity. Resellers will be able to package and cross-sell the products from one vendor and have conversations not only about product specifications but about the value they can deliver across an organisation, supporting strategic goals. “Hybrid working has changed how we meet for good,” says Hiroaki Kashiwagi, president and CEO of PFU (EMEA) Ltd. “Businesses need flexible, scalable options for running engaging and productive meetings. They require smarter technology – and our new Ricoh Smart
While the pandemic is – hopefully – over, it has still nonetheless left fundamental changes to the working landscape. Hybrid working – where an employee works at one at least one day a week at home with the remainder spent in the office – is now a firmly established practice. Indeed, by the end of 2023, 39% of global knowledge workers will work hybrid, up from 37% in 2022, according to research by Gartner, Inc. “Hybrid is no longer just an employee perk but an employee expectation,” said Ranjit Atwal, senior director analyst at Gartner. “Many employees started to partially return to the office in 2022, but the hybrid workstyle will remain prominent in 2023 and beyond. To adapt, employers have been implementing a human- centric work design – including flexibility, intentional collaboration and empathy- based management – which suits hybrid employees.” For example, IT workers are more inclined to quit their jobs than employees in other functions as they look for greater flexibility, improved work-life balance and better career opportunities. CIOs can maximise retention and attraction of talent by resetting their employee value proposition with a more human deal.
Ranjit Atwal senior director analyst
gartner.com
Many employees started to partially return to the office in 2022, but the hybrid workstyle will remain prominent in 2023 and beyond. “ ”
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