UPS
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a sudden loss of power can bring business activities to a halt. Offices are left in darkness, safety and security systems inoperative, and IT infrastructure – including data servers – become unresponsive. Even brief downtime can cause extensive backlogs, delaying service delivery and disrupting workflow. Businesses can lose thousands of pounds per hour along with facing reputational damage.” Rebecca Slade, business unit manager – infrastructure at Exertis Enterprise, adds: “Given the instability of power due to the global climate, I would say that all businesses should mitigate against these circumstances,” she says. “Businesses can expect losses in productivity; the cost can escalate into the hundreds of thousands dependent on the size of the business. Having a back up mechanism saves costs to a business and the possible loss of customers.” Robust continuity strategy Russell adds that to mitigate the risks, businesses need a robust power continuity strategy. “Standby generators and UPS systems are key solutions,” he says. “UPS systems can play a crucial role in protecting data servers by providing a business-as-usual scenario whilst the standby generator goes through its starting and changeover sequence, preventing potential data loss that could take days to recover from. “However, UPS solutions are typically short-term measures, dependent on battery capacity. A standby generator can be a longer-term solution provided it is properly maintained, with fuel and oil levels kept ready. “In 2025, the most prepared businesses will use the first half of the year, while weather is mild, to prepare their backup power solutions. Waiting until severe weather occurs can make it too late to prevent serious disruption. A proactive approach to power continuity is essential to ensuring operational
stability, financial security, and customer confidence.”
What resellers should be offering Martin says that the need for UPS is something that resellers should be discussing with their customers. “With so much of a business’ operation relying on technology, it is crucial for enterprises to have a reliable, efficient power supply to keep systems running smoothly,” he says. “With downtime costing organisations greatly in monetary and reputational terms, a UPS coupled with the associated battery backup is an essential component of any power management strategy, providing backup power in case of outages or other disruptions. Resellers who are supplying any form of critical IT hardware, should see UPS, as well as associated critical infrastructure products such as PDU’s, as an opportunity for increased attach rate and additional revenue streams.” Rebecca says that resellers should be looking at the future demands of the markets. “It’s no longer the case that a small UPS will do the job, rack density is multiplying at a level we haven’t seen before due to the demands of HPC and the market needs to react by asking the question as to the actual needs of the client,” she says. She adds that resellers should be asking customers about the application of it. “Rack density is about to move dramatically due to the advances in AI, all of a sudden everyone is going to
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Even brief downtime can cause extensive backlogs, delaying
service delivery and disrupting workflow.
Businesses can lose thousands of pounds per hour along with facing reputational damage.
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Russell Pritchard UK sales manager
central-power.co.uk
22
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