DIGITAL EMPLOYEE EXPERIENCE
Are you experienced? With the rise in hybrid working, online communication and the quality the of equipment employees use that make up their digital experience has become vitally important. Resellers need to help businesses to ensure they have the best equipment.
Consult any handbook on business best practice and it will tell you that employees work best when they are happy and motivated. If that isn’t the case, it affects productivity and, in turn, the bottom line. Therefore, managers should be mindful of keeping employees motivated and, increasingly, the digital employee experience (DEX) – their interactions and communications and the equipment they use for it – is an important part of this. Anna Dalhfors, global head of HR at Vizrt, notes that research from Gallup has shown that low employee engagement may have reduced GDP by 9% in 2023. “There are many important components to employee engagement, but one of the key things, as shown in our own research, is that 69% of employees agree that the quality of communications they receive from their company affects how engaged they are as an employee,” she adds. “For remote and hybrid employees, these digital touchpoints may be the only way they receive company communications, making their impact even more crucial. “Many companies are underpinning their DEX with video, but not all are investing in the right technologies to ensure these video interactions are of a high, professional-grade quality. Bad digital experiences have consequences – a simple video stream doesn’t constitute an engaging, immersive experience that helps colleagues feel a part of the company. Worryingly, 40% of employees say that poor video communications make them consider leaving the business
altogether, which is why this should be on top of the agenda for HR and internal communications departments.” Indeed, DEX isn’t just a nice-to- have. “It’s a make-or-break factor for productivity, morale, and even staff retention,” says Boom Collaboration co-founder Holli Hulett. “If employees are stuck with clunky tools, low-quality endpoints, or frustrating tech, their engagement and efficiency take a hit. “A poor DEX doesn’t just slow people down, it creates a ripple effect. Meetings drag because people aren’t seen or heard clearly. IT teams get bogged down with preventable support issues. A pricey platform loses its value if the endpoints don’t keep up. “Take something as simple as a built- in laptop camera versus a high-quality webcam. One can make you look like a shadowy blur, the other helps you show up with confidence. That difference matters. When employees feel disconnected or unheard, they start disengaging and, eventually, they look for a company that gets it. DEX isn’t just about the tools; it’s about making people feel empowered, included and set up for success.”
Anna Dalhfors global head of HR
virtz.com
More than just meetings DEX is about more than just
communications. Al Kingsley MBE, CEO of NetSupport, says that an employee’s ability to effectively use digital technology is a critical factor in business success. “With hybrid and remote work becoming the norm, employees rely on digital tools more than ever,” he says. “A seamless, efficient and secure digital experience
Steve Webster UK&I sales director
nexthink.com
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