DIGITAL EMPLOYEE EXPERIENCE
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should be monitored and measured from devices, across networks, ISPs, and into business applications to visualise and assure the digital experience.”
online meetings, and more. The lack of energy or time to address all this information results in so-called ‘digital debt’. “We’re seeing more and more workspaces taking a proactive approach to reducing ‘digital debt’ by integrating tools to reduce digital overload, minimise notifications, and encourage better work- life balance for their employees.” Erik adds that DEX should also be about security and compliance without hassle. “Taking a zero trust approach, with role-based access and MFA can implement security without disrupting workflows,” he says. Al agrees that security is a major focus, particularly with the growing adoption of zero trust frameworks. “As hybrid working continues to expand, organisations are enforcing stricter access controls and MFA to safeguard remote connections,” he says. Al adds that there has also been a notable shift towards prioritising employee wellbeing. “Organisations are recognising that poor digital experiences contribute to frustration, disengagement and burnout,” he says. “As a result, many companies are rightly treating DEX as a core part of their talent retention strategy.” Reseller focus When talking about DEX to customers, there are several facets that resellers should focus on. Holli says that resellers should focus on simplicity. “Solutions that just work, no matter the platform, device or workspace,” she says. “The best technology takes the guesswork out of connectivity, so employees can spend less time troubleshooting and more time getting things done. When people have the right tools at their fingertips, they feel empowered, stay focused and collaborate more effectively. This is the baseline need for a positive DEX.” Al says the focus should be on demonstrating the tangible business benefits. “Productivity is a
Trends But customer trends for DEX are
changing, which means demands are too. Anna notes that Vizrt research has shown that employees are expecting to be entertained when it comes to the virtual communications they receive from their employer. “For organisations that place video at the centre of their DEX, 48% of employees say that an element of entertainment within these communications – like augmented reality, virtual sets, 3D animations or personalised content experiences – is important. Interestingly, 34% feel that virtual reality as a part of these experiences would provide the most entertainment.” Marc Botham, global vice president of channel and alliances at Jamf, notes that a key trend is that DEX is no longer standalone. “It’s now an expected feature of device management, as devices act as extensions of users,” he says. “Device management is key for problem resolution, risk mitigation and removing user obstacles. At scale, DEX greatly enhances organisational productivity, driving demand for more advanced and modern device management solutions.” Erik adds that a growing adoption of cloud-first, browser-based workspaces that allow anywhere access is driven by the permanent shift to hybrid work that has been embraced by many organisations. “Companies are also moving from multiple, fragmented platforms to investing in a single digital workplace that brings everything together, under one roof,” he adds. “Workers are spending more time navigating the digital workplace, wrestling with congested email inboxes, instant messages, endless application notifications,
Mark Eyden director, partner development
laserfiche.com
Erik Nicolai co-founder and CEO
workspace365.net
Rob Dobson senior director
lakesidesoftware.com
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