News in the Channel - issue #27

COMMENT

Taking care of business With hybrid working firmly entrenched in the work landscape, keeping employees happy and engaged has become more difficult, and the equipment they use is paramount in this – which means opportunities for resellers.

Maximising employee productivity is the goal of every business owner and team manager. If you get your employees working as efficiently and as productively as possible, then they should achieve more, which, in theory, will improve the business’ bottom line. But maximising productivity isn’t easy. Two crucial factors are keeping employees happy – happy employees work better – and ensuring they have the equipment to work as efficiently as possible. Today, and especially since hybrid working has become a fixture in many businesses, these two are more closely linked than ever. For instance, for a hybrid employee, if their communications equipment – webcam, microphone etc – isn’t very good, then they can get frustrated or feel left out during online team meetings. This in turn affects their motivation. Likewise, if the equipment they are using is slow, or outdated, or there isn’t seamless access to things like IT support, it can affect employees’ ability to get on with their job and leave them frustrated – even to the point of wanting to quit. This is where resellers have an opportunity to ensure businesses have the right equipment to keep things running smoothly. Read more on p32. Another area of the market that is providing more opportunities for resellers is cloud backup. With more businesses

than ever using the cloud, so it becomes more of a target for cybercriminals, which means that backing it up is more important than ever. Resellers again have an important role, helping customers to overcome misconceptions and ensure they have the right solutions in place. Read more on p42. Of course, with more businesses using more online technology, it means that the power for them needs to be consistent. Power outages – even short ones – can cause major disruption and lead to lost production and lost money. Therefore,

Dan Parton

uninterruptable power supplies (UPS) should be part of every business’ strategy. Again,

resellers should be there as part of the conversation to get the best solution in place. Read more on p20. UPS is all part of helping a business to run as effectively as possible, much like the equipment is, and bringing a greater chance of boosting that all- important bottom line. As always, I hope you enjoy the issue. If you have a topic that you would like to see covered in a future issue, or you have a news story or an opinion piece you would like to submit for consideration for publication, please drop me a line at dan@newsinthechannel.com

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