CLOUD BACKUP
CONTINUED
efficiency,” he says. “Additionally, wide-reaching EU data laws, such as NIS2, Dora and the Data Act, are going to affect how we store, process and share data, aiming to boost cybersecurity and create trust in data collection.” Anton says that the trend for hybrid cloud adoption will continue, combining on- premises data centres with cloud storage to balance data control and scalability. Green cloud initiatives will also be a focus, he adds. “A stronger focus on environmentally friendly cloud solutions is expected, to reduce the carbon footprint associated with data centres.” Frank DeBenedetto, GTM, GM, MSP Suite, Kaseya, says that customers are demanding rapid recovery solutions that ensure business continuity. “The industry is shifting toward backup strategies that incorporate immutable storage and AI- driven anomaly detection,” he says. “These features help businesses recover quickly from ransomware attacks and accidental deletions while ensuring compliance with evolving data protection regulations.” Managed option One option that resellers could offer to customers is managed cloud backup. “The most important point resellers need to get across to customers is that they must take backup seriously,” says Mike Barron, UK managing director, SYNAXON. “Managed cloud backup is really appealing as it automates the process and keeps the backups off-site. “Using a managed, cloud backup service is a really good way to safeguard against security threats – ransomware in particular. If you have a recent and validated backup of your data, you will have something to fall back on should you fall foul of an attack.” Stew notes that resellers should emphasise that protecting data in the cloud is a full-time job and can easily become a drain on IT resources.
“Specialist oversight, managed by a third-party with in-depth knowledge and experience of cloud data backup, removes that burden,” he says. “That’s where the managed services function comes into play. Having a managed services solution in place is more than just having access to immutable backups or a secure second site, it's about having 24/7 support, and access to skilled professionals that understand the dynamics of cloud data backup.” Reseller conversations There are other points that resellers should highlight when talking to customers about cloud backup. Richard notes that recovery times are often overlooked with people just trying to get the cheapest data protection possible. “Moving data is a slow process, and when a ransomware attack happens, the impact of no IT systems can be catastrophic,” he says. “A clean room solution will give the customer an economical way to access data quickly when they have completely lost all their equipment. “For industries that are subject to regulations like healthcare or finance resellers should ensure that customers understand how cloud backup solutions help them remain compliant with data protection regulations.” Ian says that security should be woven into every aspect of the discussion. “This includes encryption of data in transit and at rest, access control measures, and protection against ransomware and other threats,” he says. “Resellers should showcase solutions with robust security features and explain how they can help customers meet compliance requirements.” Anton says resellers are in a prime position to deliver cloud solutions with a much more personalised approach. “With resilient data protection in the cloud being of the utmost importance, the reseller role goes well beyond sales and aiding with product selection, to encompass
Stew Parkin global CTO
assured-dp.com
“
Having a managed services solution in place is more than just having access to immutable backups or a secure second site...
”
Dene Lewis CTO
thisiscae.com
462
Powered by FlippingBook