CLOUD BACKUP
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backup models often require lengthy restore times, forcing businesses offline when they need access most. With modern cyber storage solutions, businesses can recover data from the cloud seamlessly in the background, allowing employees to continue working while missing data is streamed back in real time. “For resellers, this shift represents a major opportunity. Instead of treating backup as an afterthought, they can position cyber storage as a critical security investment. The market is moving away from legacy backup models, and resellers who recognise this shift early will be best positioned to meet the growing demand for modern, intelligent storage solutions.” Frank adds that conversations with customers should focus on risk reduction, the financial impact of data loss, and how modern backup solutions can minimise downtime. “As AI-driven threats continue to evolve, businesses must invest in intelligent, automated recovery solutions that keep pace with emerging risks. “The future of cloud backup lies in integrated, proactive protection. By helping customers adopt secure, scalable backup solutions, resellers and MSPs can position themselves as trusted advisors, ensuring businesses stay resilient in the face of growing cyberthreats.” AI influence As Frank mentioned, AI threats continue to evolve – but AI is also having a positive impact too. Jon Jarvis, Microsoft Security Solutions Architect, says that customers are looking for increased automation. “Customers seek automated backup solutions that minimise manual intervention and ensure consistent data protection,” he says. “Customers are also searching for backup solutions incorporating AI and machine learning to enhance data analysis, detect threats and optimise storage management.” Ian adds that with the emergence of
AI and rising cybersecurity risks, “it does seem the cloud backup sector is on the cusp of a transformative period,” he says. “We'll likely see AI playing a key role in predictive capabilities, analysing data to forecast potential issues and proactively mitigate risks before they lead to data loss or downtime. This will empower businesses to strengthen their defences and minimise disruptions. “Automation will be further enhanced by AI, streamlining backup and recovery processes to boost efficiency and reduce the risk of human error. This could include intelligent backup scheduling, automated failover and recovery mechanisms and optimised resource allocation. Security will also see significant advancements, with AI algorithms able to identify anomalies indicative of malicious activity and provide more granular control over access to sensitive data.” Anton says data protection is expected to lean more on AI and machine learning to create self-protecting systems capable of proactive monitoring and instant threat responses. “AI will strengthen predictive data protection measures, identifying anomalies in real-time and automating responses to cyberthreats,” he says. Jon says the cloud backup and security sector is set for significant evolution, for instance with things like AI-driven threat detection. “AI will play a pivotal role in identifying and mitigating threats in real time, thus enhancing overall data security,” he says. “Also, AI-powered predictive analytics will assist in anticipating potential vulnerabilities and proactively addressing them. “Additionally, AI will further automate backup processes, ensuring efficiency and reducing the risk of human error.” Jon adds that personalised security solutions will also be part of the mix. “AI will facilitate the creation of customised security solutions tailored to specific business needs and risk profiles,” he says.
Paul Collins CTO
ubdsdigital.com
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As AI-driven threats continue to evolve, businesses must invest in intelligent, automated recovery solutions
that keep pace with emerging risks.
”
Jon Jarvis Microsoft Security Solutions Architect
advania.co.uk
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