News in the Channel - issue #34

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Issue #34

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COMMENT

Finding safety Cybersecurity threats to businesses and education providers are ever- increasing, and the effects of an attack can be devastating. Resellers need to be proactive in providing solutions to keep the risk of an attack to a minimum.

Cybersecurity has consistently been one of the biggest issues for organisations in all sectors this year. While threats from ransomware, phishing and the like have been growing in number and complexity for some time, the advent of AI appears to have turbocharged it – meaning security must be a priority for all. After all, the effects of

not get in, and resellers have a vital role in ensuring customers in the education sector get the right solution. Read more on p44. The right solution is important as many businesses – especially at the mid-market and upwards – want a security

Dan Parton

provision that is tailored to their needs, rather than an off-the-shelf solution. To address this, Kyocera has launched a new brand,

an attack have been witnessed repeatedly

this year. Whether it was Marks & Spencer, Harrods or Jaguar Land Rover, the effects of a cyberattack have been long-lasting and costly – running into hundreds of millions of pounds in some cases. It isn’t just the business that is hit that suffers too – those in the supply chain do too through lost orders or delayed payments. Educational establishments are also increasingly targeted by cybercriminals, and the effects can be no less devastating. If computer systems are taken down or rendered unusable then it makes it very difficult for a school to function effectively. Indeed, in some cases, schools have had to temporarily close due to a cyberattack – and this has knock-ons for parents who suddenly must find childcare or take time off to look after their children. Network security is vitally important here to try and ensure bad actors do

Kyocera Cyber, dedicated to providing the bespoke solutions customers

are demanding. Andrew Smith, chief information and security officer at Kyocera Cyber, talks about the new brand, the reasons why it has been established and what it is offering to customers. Read more on p27. With AI continuing to develop at pace, the threats are likely to only keep increasing, which means security will be at the top of mind for businesses and organisations alike for some time to come. As always, I hope you enjoy the issue. News in the Channel is for everyone in the channel, so if you have a topic you want to see covered in a future issue – or have a news story or opinion piece you want to submit for consideration for publication – please drop me a line at dan@newsinthechannel.com n

See the 2025 SHORTLISTS in conjunction with

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CONTENTS

News You should know p8 Product launches Logitech Signature Slim Solar + K980 and MX Master 4 p14 AGON Pro Gaming Monitor p20 ASUS SMBs at risk p18 Lenovo TruScale DaaS for Sustainability p22 Kyocera Cyber p27 Stockies A word from... Fortinet | Exclusive Networks and MB Technology p34 IoT for SMBs p36 Shure The Cost of Doing Nothing p40 Network secuirty for education providers p44 Desktop as a service p50 Ai and infrastructure p54 Kaseya TruPerr programme p56 Eagle Eye BI Black Friday 2025 p62 Arrow Cloud, Renewals and Migration p64 On the move p70 STOCKIES 2025 Shortlists p73

Lenovo – p22

Kyocera Cyber– p27

Cybersecurity threats are growing quickly, and businesses want protection – but tailored to their unique needs. To this end, Kyocera has just launched Kyocera Cyber, a dedicated brand to do just that for mid- market companies and above.

With sustainability becoming ever more important, in August Lenovo launched TruScale DaaS for Sustainability, a modular solution to help organisations reduce their carbon footprint and help them shift to a circular economy.

IoT for SMBs – p36 Small- and medium-sized businesses are increasingly turning to IoT devices to help improve efficiency, reduce costs and improve competitiveness and this means there are plenty of opportunities for resellers.

Product Launch: Logitech – p14

Product Launch: AGON – p20

Competitive gamers are looking for marginal gains to give them the edge in competitions, and the new QD-OLED gaming monitor by AGON aims to give that with a 500Hz refresh rate.

Logitech has launched a new keyboard and mouse with enhanced features aimed at professionals that are designed to boost productivity and efficiency for wherever they are working.

CONTENTS

Kaseya – p56

The Shortlists

Publishing Director Justin Penn 07816 573 186 justin@ newsinthechannel.com Editorial Dan Parton 07941 979 845 dan@ newsinthechannel.com Advertising Sales Martin Jenner-Hall 07824 552 116 martin@ newsinthechannel.com Market Analyst Wickus Bester wickus.bester@ stockinthechannel.com

Kaseya’s TruPeer programme may have only launched in EMEA last year, but already it has more than 150 MSPs signed up in the UK as they seek to gain an advantage in a rapidly evolving market.

The STOCKIES 2025 award SHORTLISTS have been announced.

In association with

Network security for education providers – p44

For education providers, a cyberattack can be devastating and stop young people learning – and incidents are rising fast. Network security is now a priority for providers and resellers have a crucial role to play in ensuring they get the right solution.

Desktop as a service – p50

AI and infrastructure – p54

Increasing use of AI is putting pressures on servers, cooling systems and the like that they weren’t designed for, which means infrastructure is an important conversation – and resellers can add value here.

Published by: In the Channel Media Ltd Company registration number: 14363401 Registered office address 14-18 Heddon Street,

For SMBs running hybrid operations, desktop as a service is becoming an increasingly appealing option to take away the hassle of managing desktops and security – which presents opportunities for resellers.

Mayfair, London, United Kingdom, W1B 4DA In conjunction with:

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NEWS

Zoom unveils overhauled partner program

Zoom has announced major updates to its Zoom Up Partner Program, introducing a more flexible, value-driven approach designed to better support partners and simplify the customer journey. “Our previous partner program served us well in the early stages, but it wasn’t built to scale with the diversity and growth of our global partner ecosystem. It limited our ability to recognise the full value our partners bring,” said Nick Tidd, head of Global Channel GTM at Zoom. “We saw a clear need for a more flexible, transparent, and performance-driven model that enables our partners to grow with us, while making it easier for customers to find the right expertise at the right time.” Key updates include: 🌠 Distinct tracks for resale and agency partners: Partners will now be assessed on separate, tailored tracks, ensuring measurement and rewards are relevant to their specific business models

🌠 Flexible, points-based system: Zoom is moving away from a rigid checklist system to a dynamic points-based framework that allows partners to earn credit for the activities that align most closely with their business goals 🌠 Annual assessment period: A fixed annual evaluation cycle gives partners more structure and predictability, allowing them to better forecast their year 🌠 Enhanced partner segmentation: The Zoom Services Certification program is being integrated within Zoom U and combined with existing Sales Competencies. Partners will be recognised for their specific areas of expertise 🌠 New Partner Program dashboard:

Nick Tidd head of Global Channel GTM

www.zoom.us

Zoom will introduce a new partner dashboard in February 2026 that removes complexity and allows partners to easily view targets and attainments. n

Sharp Europe unveils unified brand proposition

Sharp Europe has launched its ‘One Sharp’ unified brand proposition. This new proposition marks a progressive new era of client centric IT services, managed print, audio visual and workplace design solutions. These solutions are supported by a comprehensive portfolio of offerings across AI, business applications, cybersecurity and digital transformation programmes, strengthened by the integration of managed services provider ITpoint and Apsia, an expert in cloud business applications integration. The launch also welcomes Sharp Display Solutions Europe into the Sharp Electronics Europe portfolio, allowing the brand to go-to-market with a vibrant and hyper-connected technology proposition.

“We know our brand has huge affinity with people and businesses around the world,” said Joe Tomota, president at Sharp Europe. “This business consolidation and brand repositioning is emblematic of where we’re going next. Bringing together Sharp’s expertise in IT services, document and printing services, audio visual technology and workplace solutions under a single, cohesive identity.” Stuart Sykes, CEO of Sharp UK, added: "This brand repositioning and business consolidation reinforces our leadership in the UK technology market but also acts as a powerful catalyst, empowering our expert teams to connect people and technology more effectively than ever before through our comprehensive B2B solution offering." n

Joe (Yoichi) Tomota president, Sharp Europe

sharp.eu

NEWS

TD SYNNEX expands portfolio with dramante1928

TD SYNNEX has announced a pan-European agreement to offer environmentally responsible mobile, laptop and lifestyle accessories from dbramante1928, all verified through the EU Product Environmental Footprint (PEF) methodology. dbramante1928 provides premium accessories made from certified recycled materials, verified under the Global Recycled Standard. With a strong presence in global retail and telco channels, the company is now expanding its focus to B2B markets through TD SYNNEX’s extensive European market reach. TD SYNNEX partners across retail, telco, corporate and SMB segments can now access a full range of device accessories, carry solutions and charging devices with production and distribution methods that reduce carbon emissions compared to conventional alternatives, verified through the PEF-based lifecycle assessments. These products are available across all TD SYNNEX’s footprint in Europe and are

positioned as responsible, high-quality protection and connective solutions to complement mobile, tablets and PC hardware offerings. “dbramante1928’s product line meets the growing demand for eco-conscious alternatives in both consumer and enterprise markets,” said Luc Van Huystee, vice president, Mobile and Consumer Electronics, Europe, TD SYNNEX. “This is a win-win opportunity, enabling our partners to enhance their offerings while supporting environmental goals.” TD SYNNEX will support the launch with special deal pricing, bundling opportunities, and integration into its pan-European channel programs. The accessories are available immediately. n

uk.tdsynnex.com

Gamma unveils evolved Accelerate platform Gamma Communications plc has launched its reimagined Accelerate

to help partners move faster and win more often. It combines creative flexibility with practical tools, including automated user and business-level social publishing, in-platform email delivery, and trackable content links, giving partners clarity on performance and impact. Accelerate now also includes a dedicated sales enablement environment, housing playbooks, personas, competitive insights and ready-to-use proposals that support teams throughout the buying cycle. MDF management is now integrated, with lead distribution management following shortly. A brand portal and further programme resources will also be introduced, making Accelerate the single home for partner support and activation. n

platform, a major evolution of its partner sales and marketing hub designed to give channel partners more control, creativity and confidence in driving growth. Built in collaboration with members of the Gamma Partner Advisory Board, the refined Accelerate represents a complete rebuild of the previous platform and marks a significant step in Gamma’s commitment to delivering the most supportive partner experience. Partner experience sits at the core. From guided onboarding pathways and training videos to end-to-end campaign journeys, real-time analytics and in- platform content customisation, including access to design files. Accelerate is built

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NEWS

Midwich secures distribution deal with X2O Media Midwich has signed a UK and Ireland

a trusted channel for hardware selection and integration, and easier access to a complete, end-to-end solution. Midwich’s technical teams have a long history of helping customers choose, install and support the right AV and unified communications systems for their spaces. Working with universities, colleges and corporate training teams across the UK and Ireland, Midwich understands the everyday challenges of engaging in-room and remote participants. Through its established partner network, Midwich provides local advice, reliable supply, and ongoing technical support to make OneRoom deployments straightforward and dependable. By combining X2O Media’s OneRoom solution with Midwich’s practical experience, customers can create hybrid spaces that encourage participation, improve learning and make training more effective. n

distribution deal with X2O Media, a provider of hybrid collaboration solutions. The partnership will see Midwich expand the footprint of X2O OneRoom, delivering solutions for higher education and corporate training that create more engaging and inclusive hybrid experiences. At the centre of the offering is X2O OneRoom, a unified communications platform designed to provide equity of experience for all participants in hybrid learning or training sessions. With OneRoom, remote attendees are represented life-size, with audio and visuals aligned to their virtual ‘seat’ in the room. OneRoom works seamlessly with integrated hardware, room design and space planning to deliver an immersive experience. Through this partnership, Midwich is bringing this solution to the UK and Ireland, providing customers with

midwich.com

x2omedia.com

Trustmarque and Ultima to merge Trustmarque Group and Ultima Business Solutions have agreed on their intention to merge. Upon completion, the

depth of expertise and experience that comes from our united teams. “This gives us more opportunities to anticipate our clients’ needs, stay ahead of changes in their industries and unlock new opportunities together.” Jamie Beaumont, CFO of Ultima, added: “This is a major milestone in our growth strategy. From the outset, it has been clear that there is exceptional complementarity between Trustmarque and Ultima, with the potential to combine scale with specialist expertise. Together, we offer a comprehensive, integrated range of services and support, delivered by exceptional talent that our customers rightly value. Our immediate priority is to complete the transaction and ensure a smooth transition in the coming months for all our customers and partners, while unlocking the full potential of the group.” n

trustmarque.com

combined business will form a leading IT channel powerhouse in the UK. The merger is expected to complete within the next few weeks. The transaction will mark a transformative milestone, bringing together a combined gross invoiced income expected to reach £1 billion and a proposed unified workforce of more than 1,000 employees. “This merger brings together complementary strengths to create greater value for our people and our clients,” said Simon Williams, CEO of Trustmarque. “Building on Trustmarque’s strong Microsoft and Cisco heritage, we are combining the breadth of services and scale needed to deliver, with the

Jamie Beaumont CFO

ultima.com

NEWS

N-able appoints Infinigate as UK distributor N-able, Inc. has announced a new

security-focused partner for the midmarket, who often face enterprise level threats without enterprise level resources, making our end-to-end platform critical.” Infinigate’s MSP and reseller partners will benefit from access to the entire N-able security portfolio, ensuring end- to-end cyber and business resilience through a holistic approach spanning the full attack lifecycle: from minimising the attack surface before an incident, reducing operational impact during an attack, and maintaining business continuity after. “We’re thrilled to extend our partnership with N-able into our valued VAR community,” said Lewis Dick, alliances director at Infinigate UK. “Their platform is purpose-built to deliver coverage across the entire attack lifecycle, perfectly aligning with our solution-oriented strategy.” n

distribution agreement with Infinigate UK, a technology platform and trusted advisor in cybersecurity, secure cloud and secure networks. Expanding on a partnership spanning 20 countries, Infinigate will play a key role in accelerating the UK expansion of N-able, ensuring MSPs, resellers and end users have seamless access to the full

N-able cyber resilience platform. “This collaboration reflects our

Jon Bartholomew vice president channel sales

commitment to evolving N-able’s go- to-market approach, which is designed to deliver true business resilience; helping translate cyber resilience into tangible business outcomes,” said Jon Bartholomew, vice president channel sales at N-able. “With Infinigate on board in the UK, we’re building on our existing, successful partnership to unlock new opportunities. We aim to be a trusted

n-able.com

infinigate.com

Assured Data Protection enters partnership with Telarus Assured Data Protection has announced a strategic partnership with Telarus. Telarus will offer Assured’s Rubrik-based

Data Protection represents a significant step forward in delivering enterprise- grade backup, disaster recovery and ransomware protection services powered by Rubrik. Assured’s proven expertise and white-glove service model align perfectly with the standards of excellence we set for our technology ecosystem.” The partnership will help TSDs address other important issues for customers, including staying ahead of data protection challenges posed by evolving threats and stretched IT teams – particularly in the mid-market and smaller enterprises, through Assured’s Rubrik managed service capability. It will also help end customers understand the importance of having their data organised, aligned, ready and protected against the security challenges posed by AI. n

data backup and disaster recovery solutions as a managed service, providing end customers with world- leading cyber resiliency capability. For Assured, the agreement aligns with its strategic focus on the TSD model, through which it can help meet the cyber resiliency needs of high volumes of customers, alongside an established partner. For Telurus, it provides a market- leading data protection and backup offering for its advisors to offer customers. “At Telarus, we are committed to bringing the most innovative and reliable cloud and data protection solutions to our partners and their customers,” said Koby Phillips, vice president of cloud, Telarus. “Our partnership with Assured

Koby Phillips vice president, cloud

telarus.com

assured-dp.com

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CVR STY SHURE

31026

CVR STY SHURE

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PRODUCT LAUNCHES LOGITECH SIGNATURE SLIM SOLAR+ K980 and MX MASTER 4

Mastering the desktop Logitech has launched a new keyboard and mouse with enhanced features aimed at professionals that are designed to boost productivity and efficiency for wherever they are working.

For many hybrid workers, much of their time is spent on a laptop. While this has convenience and portability, some users do miss the feel and functionality that a more traditional keyboard and mouse combination can bring and opt for that sort of set up instead. Resellers already know that peripherals can be important parts of the conversation for businesses and this desire from employees is something that shouldn’t be overlooked. Two new products to add into these conversations are a new keyboard and mouse from Logitech: the Signature Slim Solar+ K980 and MX Master 4. Signature Slim Solar+ K980 Logitech’s Signature Slim Solar+ K980 keyboard immediately grabs attention because it is solar powered. Built with Logitech’s proprietary Logi LightCharge

technology, it uses any light source – sunlight or artificial light – to stay charged and ready to use. Even in complete darkness, it delivers up to four months of uninterrupted performance once fully charged, so users don’t have to worry about charging any more or where cables can fit and be out of the way. It also has a slim, low-profile form and full-size layout, yet offers laptop-like typing comfort, multi-device, multi-OS compatibility and customisable smart features, including the AI Launch Key and Action keys to help streamline work and personal tasks.

Smart Actions to automate common tasks, or using the AI Launch Key to instantly access preferred tools like Copilot, Gemini, or ChatGPT.

PRODUCT LAUNCHES

The Signature Slim Solar+ K980 also has multi-device, multi-OS compatibility, which means it works seamlessly across operating systems. It also allows users to switch typing between up to three devices: a work computer, home laptop, tablet or phone, using Easy-Switch keys. With a view to increasing productivity, users can personalise their keyboard. With the Logi Options+ App, users assign Smart Actions to automate common tasks, or using the AI Launch Key to instantly access preferred tools like Copilot, Gemini, or ChatGPT. For those concerned with sustainability, the plastic parts in the Signature Slim Solar+ K980 feature 70% certified post-consumer recycled plastic and its rechargeable battery is built to last for up to 10 years. MX Master 4 For hybrid workers, as mentioned, a more traditional mouse can also be important. But gone are the days where a mouse was just for moving a pointer and clicking drop-down menus – now, much more is expected of the humble device and the MX Master 4, which is an upgrade on the MX Master 3, brings in various new features. The MX Master 4 is aimed at professionals and businesses who are looking for speed and accuracy to enhance productivity. To this end, the mouse has customisable haptic feedback. Haptic technology is familiar to those who game or have smart watches, so as well as the usual touch, feel and sound, you also get physical cues – for instance it can buzz when aligned with gridpoints on a screen. This gives users more precision and control faster than previously. Likewise, there is the Actions Ring, which is digital overlay enabled by Logi Options+ that can help to streamline workflows with app-specific shortcuts. Logitech says this can save users up to 33% of their time and reduce repetitive

mouse movements by 63%. In addition, users can flow quickly through tasks as users can scroll up to 1,000 lines per second and stop on a pixel with the MagSpeed Scroll Wheel, Logitech’s fastest, quietest, and most precise scrolling experience. It also has two times stronger connectivity than its predecessor thanks to a high- performance chip and optimised antenna, which deliver stronger performance and the USB-C dongle ensures fast, reliable pairing. The MX Master 4 can also track on any surface. An 8,000 DPI sensor works on virtually any surface, even glass, and delivers responsive, pixel-perfect control for large screens and focused workflows. But the enhanced technology has not come at the expense of comfort or usability. The MX Master 4’s ergonomic design keeps users in flow with a natural tilt, intuitive buttons, and a thumb scroll that reduces hand stress for fluid navigation.

The MX Master 4 is aimed at professionals

and businesses who are looking for speed and accuracy to enhance productivity. To this end, the mouse has customisable haptic feedback.

It also has 90% less click noise compared to previous models,

which cuts down on distraction, making it perfect for focused workflows. Whether stand-alone or

in tandem, the new keyboard and mouse from Logitech, with their striking design, can help to give users an edge in their everyday work. n

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ASUS

ADVERTORIAL

Outdated systems are putting SMBs at risk — here’s how AI PCs can help

Falling behind on updates isn’t just inefficient – it’s a security risk. AI-powered PCs offer a smarter way to stay protected without the IT overhead.

Outdated systems and hardware in the face of new threats While many small and medium-sized businesses (SMBs) are focused on defending against external cyberattacks, the danger starts from within: outdated operating systems. According to the ASUS 2025 Future of SMB Report , nearly half of SMB leaders say keeping systems up to date is one of their biggest IT challenges, especially when most small businesses may not have dedicated IT teams working around the clock. As platforms like Windows 10 reach end-of-support before the end of 2025, businesses that delay updates are exposing themselves to unpatched vulnerabilities, compliance issues, and performance degradation. And with only 40% of SMBs being truly proactive about updates, the risk is growing.

Why updates fall behind and what It costs 74% of SMB leaders agree that

businesses without dedicated IT teams are less likely to keep their operating systems up to date. For lean teams, system maintenance often gets pushed aside, creating gaps that modern threats can easily exploit. Even confident SMBs struggle to maintain consistency. And in today’s fast-paced digital environment, even short delays can lead to long-term consequences. That’s where the ASUS ExpertBook P5 (P5405) steps in. This compact powerhouse combines reliability with AI-enhanced security and remote manageability, with the support of an optional Intel vPro Platform. With optional support for ASUS Control Center, teams can monitor, update, and secure systems from a centralised dashboard. That significantly enhances efficiency and simplifies operations for the in-house IT team. It’s a feature-rich solution that helps businesses stay agile, protected, and ahead of the curve. As platforms like Windows 10 approach end-of- support before the end of 2025, countless older devices are eligible for Windows 11 upgrades. This makes refreshing to a modern device a critical necessity—and a perfect time to make the leap to ASUS AI PCs for comprehensive protection and performance.

74% of SMB leaders agree that businesses without dedicated IT teams are less likely to keep their operating systems up to date.

ASUS

ADVERTORIAL

ASUS ExpertBook P5 (P5405)

Automation is the new standard for security Today’s threats move fast, and it’s clear that manual patching and reactive maintenance can no longer keep up with the pace. SMBs need systems that can detect, respond, and adapt in real time. With built-in intelligence, these systems help businesses shift from reactive fixes to proactive protection. ASUS AI PCs running Windows 11 Pro, like the ASUS ExpertBook P3 (PM3606), are purpose-built for this proactive approach. Designed for hybrid and remote work environments, it features AI-powered diagnostics that continuously monitor system health and detect anomalies before they escalate. Its self-healing BIOS automatically restores system integrity after disruptions, reducing downtime and minimising the need for manual intervention. These intelligent features empower SMBs to maintain strong, consistent security – even without a full-time IT team – so they can focus on growth with confidence. Security that works in the background SMBs need protection that doesn’t interrupt productivity. As the business scales they need protection that integrates seamlessly into their workflows, allowing teams to stay focused on their next opportunity for growth without

being bogged down by alerts or manual interventions. The goal is simple: security that’s always on, but never in the way. ASUS’s AI PCs deliver real-time protection, automated diagnostics, and intelligent threat detection that runs quietly in the background. The ASUS ExpertCenter P400 AiO (P470VA) exemplifies this approach. As an all-in-one solution, it combines sleek, space-saving design with enterprise-grade security features like BIOS-level protection, a retractable camera, and AI-powered noise-cancelling technology.

As the business scales they need protection that integrates seamlessly into their workflows, allowing teams to stay focused on their next opportunity for growth without being bogged down by alerts or manual interventions.

ASUS ExpertCenter P400 AiO (P470VA)

CONTINUED

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ASUS

ADVERTORIAL

Outdated systems are the biggest risk There’s a lingering myth that cyberattacks only target large enterprises. But cybercriminals don’t care about how big businesses are; they care about how easy it is to get in. And outdated systems are often the weakest link. Today’s threats are automated and opportunistic, designed to exploit any vulnerability they find. That’s why more than half of SMB leaders now rank data security and compliance among their top IT concerns. Fortunately, modern technology is helping to close this gap. The ASUS ExpertBook P1 (P1503) AI PC is built with enterprise-grade security features such as TPM 2.0 encryption, ASUS Business Manager tools, and ASUS ExpertGuardian – available on all ASUS Expert Series devices – which shields your critical data with all-around protection from software and firmware to hardware. Engineered with a commercial-grade and NIST SP 800-155 compliant BIOS, five years of ASUS BIOS and driver update support, and integrated biometric login with FIDO authentication, this suite of security features offers extra security to protect all sensitive information on your device. These safeguards also help SMBs close

Today’s threats are automated

the gap between intention and execution, offering reliable, scalable protection without the enterprise costs. Modern security starts with modern systems Staying secure takes more than good intentions – it requires smart tools, regular updates, and right-sized support. For SMBs, putting off updates doesn’t slow threats down – it opens the door to them. By investing in modern, AI-powered devices, SMBs can close security gaps, reduce operational strain, and stay focused on what matters most: growing their business. Discover how AI PCs are shaping the future of SMB cyber defense – explore the ASUS Business white paper today. n

and opportunistic, designed to exploit any vulnerability they find. That’s why more than half of SMB leaders now rank data security and compliance among their top IT concerns.

ASUS ExpertBook P1 (P1503)

ASUS

The ExpertBook P3 is ASUS’s most powerful ExpertBook Copilot+ PC, built with an AMD Ryzen™ AI 7 processor and up to 50 NPU TOPS to handle intensive tasks with ease. Designed for business users who need performance without compromise, it comes preloaded with ASUS AI ExpertMeet to streamline meetings and optimise day-to-day workflows—enabling professionals to stay productive and focused from anywhere. For enhanced protection, ASUS ExpertGuardian provides enterprise-grade security to keep sensitive data safe across every layer. AI-Powered. Expert-Crafted. ASUS ExpertBook P3 PM3606

1. All specifications are subject to change without notice. Please check with your supplier for exact offers. Products may not be available in all markets 2. AMD Ryzen™ AI PRO 300 Series processors are optional, please contact your local ASUS sales for availability. 3. For full AI ExpertMeet feature experience, 12 GB of memory is required. Advanced by AMD Ryzen™ AI PRO 300 Series processor

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00 19

PRODUCT LAUNCH AGON PRO AG276QKD2

Monitoring the benefits Competitive gamers are looking for marginal gains to give them the edge in competitions, and the new QD-OLED gaming monitor by AGON aims to give that with a 500Hz refresh rate.

In the world of competitive gaming, split seconds can be the difference between winning and losing. This means that gamers – whether professional or enthusiasts – are increasingly demanding more of their equipment to give them the best chance of success.

Monitors are a key part of gaming setups, and gamers are seeking those with higher refresh rates to get that all-important performance. With this in mind, AGON by AOC has launched the AGON PRO AG276QKD2, a 26.5-inch (67.3cm) QD-OLED gaming monitor that delivers a 500Hz refresh rate performance with its state-of-the-art 3rd gen QD-OLED panel. Providing the lightning-fast response times of up to 0.03ms GtG required by esports professionals, this monitor also offers the superior contrast and colour accuracy that defines QD-OLED panels. It also includes technologies such as DisplayHDR True Black 500 certification and cutting-edge DisplayPort 2.1 connectivity. Pushing competitive boundaries The AG276QKD2 combines 500Hz refresh rate with the QD-OLED

technology's renowned visual quality. Professional and semi-professional players as well as enthusiasts gain the split-second advantage of ultra-high refresh rates while experiencing crystal- clear image quality that reveals every detail in competitive environments. With a QHD (2560x1440) resolution in the optimal 26.5-inch format, this monitor strikes the perfect balance for modern PC gaming. With 110.84 pixels per inch, the display provides crisp detail while maintaining the performance headroom needed to fully utilise 500Hz refresh rates without taxing high-end graphics cards. Enhanced HDR performance Unlike previous AGON PRO QD-OLED models that featured DisplayHDR True Black 400, the AG276QKD2 elevates the experience with a DisplayHDR

020

PRODUCT LAUNCH AGON PRO AG276QKD2

True Black 500 certification. This enhancement delivers a peak brightness of 1000cd/m² (APL 3%), 515cd/m² (APL 10%), and 300cd/m² for a full white screen, representing a significant step up in brightness compared to previous models. Combined with the virtually infinite contrast ratio of QD- OLED technology, it ensures perfect blacks and brilliant highlights, revealing every detail in both the darkest corners and the brightest explosions. The monitor supports 10-bit colour depth and therefore 1.07 billion colours, with exceptional colour coverage of 99.1% DCI-P3 and 98.0% Adobe RGB as well as an sRGB gamut area of 147.6%, making it equally suited for competitive gaming and professional content creation. The 0.03ms GtG response time practically eliminates ghosting and motion blur, while the anti-reflection panel treatment ensures optimal visibility even in bright tournament environments. “The AG276QKD2 represents everything we've learned about what competitive players truly need,” says César Acosta, gaming product manager at AGON by AOC. “Our latest addition to the AGON PRO line-up delivers 500Hz performance alongside the punchy visual quality that QD-OLED provides. Professional players now have access to extreme refresh rates combined with the superior contrast they need for both competitive play and even professional- level colour accuracy for content consumption and creation.” Future-proof connectivity The AG276QKD2 comes equipped with a cutting-edge DisplayPort 2.1 (UHBR 20) port, offering up to 80Gbps bandwidth – a rarity in today's gaming monitor market that ensures full 500Hz performance at QHD resolution with 10-bit colour depth. The monitor’s box content includes a premium 1.8m DisplayPort 2.1 cable,

providing the full bandwidth needed to unlock the display's complete potential. Additionally, dual HDMI 2.1 ports with an included 1.8m HDMI 2.1 cable ensure compatibility with next-generation consoles and multiple PC setups. The USB 3.2 Gen 1 hub with fast- charging capability keeps gaming peripherals powered and connected, while the audio output ensures flexible connectivity options for professional gaming setups. Adaptive-Sync technology delivers tear-free gameplay across the entire 48-500Hz range, while console compatibility supports PlayStation 5 and Xbox Series X|S at optimal QHD resolution and 120Hz. Designed for marathon gaming sessions The fully ergonomic stand provides 130mm height adjustment along with tilt (-5°/+23°), swivel (±20°), and pivot functionality for optimal viewing angles during extended gaming sessions. The removable stand supports VESA 100x100 mounting for custom setups, while the premium black and dark grey design with textured finishing maintains the signature aesthetic of the AGON PRO range. Built-in dual 5W speakers provide audio for casual use, while comprehensive gaming features include Shadow Control for enhanced visibility in dark areas, customisable Game Color settings, and multiple gaming modes optimised for different genres. Complete OLED confidence Like all AGON PRO OLED monitors, the AG276QKD2 includes comprehensive OLED Care features to maximise panel longevity and is backed by a three-year warranty covering pixel burn-in when used according to the guidelines. This warranty coverage provides peace of mind for this premium gaming investment. The AGON PRO AG276QKD2 is now available at an MSRP of £679. n

César Acosta gaming product manager

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Professional players now have access to extreme refresh rates combined with the superior contrast they need for both competitive play and even professional-level colour accuracy for content consumption and creation.

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LENOVO TRUSCALE DAAS FOR SUSTAINABILITY

Scaling up With sustainability becoming ever more important, in August Lenovo launched TruScale DaaS for Sustainability, a modular solution to help organisations reduce their carbon footprint and help them shift to a circular economy.

For many businesses looking to reduce their carbon footprint, as well as reduce costs, the IT suite is a major factor. IT can take up large amounts of energy – especially since the advent of AI functions – as well as carbon with the churn of devices through a business, so finding ways to reduce it to stay in line with ESG goals is increasingly imperative. To this end, in August Lenovo launched its TruScale DaaS for Sustainability, which is designed to cut device-related costs by up to 35%, without upfront capital. TruScale DaaS for Sustainability is built on Lenovo’s already popular and successful TruScale DaaS platform. “It’s a modular service that allows companies to hit different sustainability goals by bringing in different aspects of the service,” says James Pennington, Lenovo’s global sustainability services director. “One aspect is a completely new

service for us and something we’re going to continue to innovate on going forward, which is our carbon impact portal. This means customers get a full readout of the carbon impact of all their devices, including in the manufacturing, the use of devices, any certification is all in there in one place, which makes it easy for customers to report on their emissions and carbon footprint. “Also, for the first time, we’re bringing in certified refurbished devices into a deal as well, which means a company can decide to have a percentage of refurbished devices as part of their TruScale fleet.” Refurbished devices are those that are taken back from the field, then given a thorough service, including new parts, to bring it back to showroom standard. “As an OEM Lenovo bring in certified parts, we have a very high

James Pennington global sustainabilty services director

lenovo.com

TruScale DaaS for Sustainability is designed to cut device-related carbon footprint and cut costs by up to 35%, without upfront capital. “ ”

LENOVO TRUSCALE DAAS FOR SUSTAINABILITY

standard of refurbishment process and because of that, we really give that ‘as new’ experience, but with a refurbished device,” says James. “We also offer an OEM warranty – including on the battery – and all our other support services with these devices. “Co₂ offsets are also available, which is something which we’ve had in the market for five years, and those are linked to the device serial number, and all the information on that is available in the carbon impact portal. Companies can see how CO₂ offsets and carbon credits are being used to compensate for the emissions that are produced in the production and use of the devices.” James adds there are also asset recovery services at the end of life. “We have a brand agnostic asset recovery service,” he adds. “Lenovo has 15 years of experience around that, with more than a million devices retired over that time.” Wide aim TruScale DaaS for Sustainability is aimed at businesses of all sizes and across all sectors, James adds. “For example, a leading UK university was able to offset 225 tonnes of CO₂, save 40 hours of IT labour each week, and improve their device delivery with Truscale DaaS for Sustainability,” he says. “We’re seeing uptake from across the market now. We have some very large enterprises that use our service offering, but also SMBs where CapEx can be difficult to access.” TruScale DaaS for Sustainability is an OpEx model and subscription-based. “It’s easy to add in refurbished devices, offsets or carbon reporting,” says James. “You can make a first step very easily. For instance, if a company has a target by 2030 to have 20% of devices refurbished, you can start at 1% or 2%, and test it out, then work it up from there. We’ve worked with companies where we’ve done very small pilots to start with.

“With all of this, it’s about making it as easy as possible for the customer to be more sustainable. The key thing is being able to demonstrate the TCO and carbon reductions that they’re going to see, and give them the tools, which means they can report on their savings which they make as well. That’s the building blocks of what we’re doing here.” Importance of carbon impact James has an extensive background in environmental reporting, latterly with Lenovo, but previously also with Deloitte and the World Economic Forum and has seen first-hand how the importance of reporting carbon impact has grown over recent years. “We’re seeing reporting requirements globally becoming a more or less a universal requirement,” he says. “Whether that’s the big markets, like in Europe, where there’s the CSRD, which is a huge reporting obligation. But if you look at this year, there’s new rules that have come in place in Australia and the UAE. In January, there’ll be new rules in California around reporting and new rules across Latin America. In almost every market, we’re seeing these rules coming in around reporting carbon emissions. “Basically, if you’re a company where your main business model is people with

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In January, there'll be new rules in California around reporting and new rules across Latin America. In almost every market, we’re seeing these rules coming in around reporting carbon emissions.

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LENOVO TRUSCALE DAAS FOR SUSTAINABILITY

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laptops and some data centre servers, IT is about 40% of your emissions footprint. Getting accurate data on what that footprint looks like and verified data you can use for reporting is important for our customers and we are making it as easy as possible for them to access. “Going forward, that’s something we want to bring to all our customers because we see that demand.”

CONTINUED terms of what’s happening globally and the challenges that we face. And it makes good business sense too as you “There are regulations pushing for carbon reduction. It’s an imperative in hit their sustainability goals,” he says. “Companies are also looking at personal devices – does everyone need the latest device or maybe a refurb makes more sense?” As mentioned, James has worked in this sector for many years and has seen the narrative around sustainability change in that time. “Some years ago, sustainability was very much seen as a ‘nice to have’,” he says. “Since then, consumers have seen the value of refurbished products, and there has been a huge take up in that. In recent years, we’re now starting to see that translate into businesses as well. “For some companies, 40% of their emissions are from IT, so for those trying to hit their emissions targets, this becomes an important consideration. extending the life of devices and using refurbished devices are becoming more popular with businesses, James adds. “Companies and consumers alike are interested in refurbished products,” he says. “And how you can get a high-quality product at a lower price point and make a big carbon saving at the same time.” Cost savings are another focus for businesses, especially in the larger corporate market, James adds. “It must be cost-competitive, but they’re very interested in the carbon benefits as well as they look to get to net zero, especially companies where IT makes up a big proportion of their emissions, they’re looking to get to hit their 2030 targets. Research shows the biggest thing you can do in terms of highest impact is to extend device life and buy refurbished devices. They’re seeing that as a big opportunity to cut carbon as well as cut costs.” Using refurbished devices is also popular with employees too, James adds. “Particularly if it’s helping a company to

LISSA As mentioned, data is an important part of this process to enable businesses to know the size of their emissions and where savings can be made. Lenovo has its AI-driven tool Lenovo Intelligent Sustainability Solutions Advisor (LISSA) to help with this. “That uses a mix of carbon impact models and AI to work alongside our sellers to advise customers on what they can do in terms of their IT footprint which would reduce their carbon footprint going forward – which services they can bring in, which changes they can make,” explains James. “You need that data on what a customer is doing, then looping that back into our LISSA tool to calculate what savings can be made.” Popularity Part of the reason behind the launch of TruScale DaaS for Sustainability was that

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Companies are also looking at personal devices – does everyone need the latest device or maybe a refurb makes more sense?

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