News in the Channel - issue #34

NEWS

Midwich secures distribution deal with X2O Media Midwich has signed a UK and Ireland

a trusted channel for hardware selection and integration, and easier access to a complete, end-to-end solution. Midwich’s technical teams have a long history of helping customers choose, install and support the right AV and unified communications systems for their spaces. Working with universities, colleges and corporate training teams across the UK and Ireland, Midwich understands the everyday challenges of engaging in-room and remote participants. Through its established partner network, Midwich provides local advice, reliable supply, and ongoing technical support to make OneRoom deployments straightforward and dependable. By combining X2O Media’s OneRoom solution with Midwich’s practical experience, customers can create hybrid spaces that encourage participation, improve learning and make training more effective. n

distribution deal with X2O Media, a provider of hybrid collaboration solutions. The partnership will see Midwich expand the footprint of X2O OneRoom, delivering solutions for higher education and corporate training that create more engaging and inclusive hybrid experiences. At the centre of the offering is X2O OneRoom, a unified communications platform designed to provide equity of experience for all participants in hybrid learning or training sessions. With OneRoom, remote attendees are represented life-size, with audio and visuals aligned to their virtual ‘seat’ in the room. OneRoom works seamlessly with integrated hardware, room design and space planning to deliver an immersive experience. Through this partnership, Midwich is bringing this solution to the UK and Ireland, providing customers with

midwich.com

x2omedia.com

Trustmarque and Ultima to merge Trustmarque Group and Ultima Business Solutions have agreed on their intention to merge. Upon completion, the

depth of expertise and experience that comes from our united teams. “This gives us more opportunities to anticipate our clients’ needs, stay ahead of changes in their industries and unlock new opportunities together.” Jamie Beaumont, CFO of Ultima, added: “This is a major milestone in our growth strategy. From the outset, it has been clear that there is exceptional complementarity between Trustmarque and Ultima, with the potential to combine scale with specialist expertise. Together, we offer a comprehensive, integrated range of services and support, delivered by exceptional talent that our customers rightly value. Our immediate priority is to complete the transaction and ensure a smooth transition in the coming months for all our customers and partners, while unlocking the full potential of the group.” n

trustmarque.com

combined business will form a leading IT channel powerhouse in the UK. The merger is expected to complete within the next few weeks. The transaction will mark a transformative milestone, bringing together a combined gross invoiced income expected to reach £1 billion and a proposed unified workforce of more than 1,000 employees. “This merger brings together complementary strengths to create greater value for our people and our clients,” said Simon Williams, CEO of Trustmarque. “Building on Trustmarque’s strong Microsoft and Cisco heritage, we are combining the breadth of services and scale needed to deliver, with the

Jamie Beaumont CFO

ultima.com

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