News in the Channel - issue #34

ASUS

ADVERTORIAL

Outdated systems are the biggest risk There’s a lingering myth that cyberattacks only target large enterprises. But cybercriminals don’t care about how big businesses are; they care about how easy it is to get in. And outdated systems are often the weakest link. Today’s threats are automated and opportunistic, designed to exploit any vulnerability they find. That’s why more than half of SMB leaders now rank data security and compliance among their top IT concerns. Fortunately, modern technology is helping to close this gap. The ASUS ExpertBook P1 (P1503) AI PC is built with enterprise-grade security features such as TPM 2.0 encryption, ASUS Business Manager tools, and ASUS ExpertGuardian – available on all ASUS Expert Series devices – which shields your critical data with all-around protection from software and firmware to hardware. Engineered with a commercial-grade and NIST SP 800-155 compliant BIOS, five years of ASUS BIOS and driver update support, and integrated biometric login with FIDO authentication, this suite of security features offers extra security to protect all sensitive information on your device. These safeguards also help SMBs close

Today’s threats are automated

the gap between intention and execution, offering reliable, scalable protection without the enterprise costs. Modern security starts with modern systems Staying secure takes more than good intentions – it requires smart tools, regular updates, and right-sized support. For SMBs, putting off updates doesn’t slow threats down – it opens the door to them. By investing in modern, AI-powered devices, SMBs can close security gaps, reduce operational strain, and stay focused on what matters most: growing their business. Discover how AI PCs are shaping the future of SMB cyber defense – explore the ASUS Business white paper today. n

and opportunistic, designed to exploit any vulnerability they find. That’s why more than half of SMB leaders now rank data security and compliance among their top IT concerns.

ASUS ExpertBook P1 (P1503)

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