LENOVO TRUSCALE DAAS FOR SUSTAINABILITY
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laptops and some data centre servers, IT is about 40% of your emissions footprint. Getting accurate data on what that footprint looks like and verified data you can use for reporting is important for our customers and we are making it as easy as possible for them to access. “Going forward, that’s something we want to bring to all our customers because we see that demand.”
CONTINUED terms of what’s happening globally and the challenges that we face. And it makes good business sense too as you “There are regulations pushing for carbon reduction. It’s an imperative in hit their sustainability goals,” he says. “Companies are also looking at personal devices – does everyone need the latest device or maybe a refurb makes more sense?” As mentioned, James has worked in this sector for many years and has seen the narrative around sustainability change in that time. “Some years ago, sustainability was very much seen as a ‘nice to have’,” he says. “Since then, consumers have seen the value of refurbished products, and there has been a huge take up in that. In recent years, we’re now starting to see that translate into businesses as well. “For some companies, 40% of their emissions are from IT, so for those trying to hit their emissions targets, this becomes an important consideration. extending the life of devices and using refurbished devices are becoming more popular with businesses, James adds. “Companies and consumers alike are interested in refurbished products,” he says. “And how you can get a high-quality product at a lower price point and make a big carbon saving at the same time.” Cost savings are another focus for businesses, especially in the larger corporate market, James adds. “It must be cost-competitive, but they’re very interested in the carbon benefits as well as they look to get to net zero, especially companies where IT makes up a big proportion of their emissions, they’re looking to get to hit their 2030 targets. Research shows the biggest thing you can do in terms of highest impact is to extend device life and buy refurbished devices. They’re seeing that as a big opportunity to cut carbon as well as cut costs.” Using refurbished devices is also popular with employees too, James adds. “Particularly if it’s helping a company to
LISSA As mentioned, data is an important part of this process to enable businesses to know the size of their emissions and where savings can be made. Lenovo has its AI-driven tool Lenovo Intelligent Sustainability Solutions Advisor (LISSA) to help with this. “That uses a mix of carbon impact models and AI to work alongside our sellers to advise customers on what they can do in terms of their IT footprint which would reduce their carbon footprint going forward – which services they can bring in, which changes they can make,” explains James. “You need that data on what a customer is doing, then looping that back into our LISSA tool to calculate what savings can be made.” Popularity Part of the reason behind the launch of TruScale DaaS for Sustainability was that
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Companies are also looking at personal devices – does everyone need the latest device or maybe a refurb makes more sense?
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