News in the Channel - issue #34

IOT FOR SMBS

“For most resellers, it will be about the service offering and providing simple, effective, implementation and monitoring. SYNAXON offers a range of managed services that partners can use to support IoT deployments, including managed security, backup and endpoint management. “Providing flexible commercial options, such PAYG or subscription offerings, can also help resellers stand out, especially

can present a really compelling value proposition to SMB customers.”

Increasing demand All commentators agreed that demand for IoT devices among SMBs is set to rise in the coming years. Leon Huang, CEO at RapidDirect, notes that the world market for IoT devices is expected to grow to $181.17 billion by 2030 and achieve a CAGR of 16.8% from 2025 to 2030. “This is because 5G connectivity development, the use of edge computing, and business demand for real-time data analysis are on the rise,” he says. Harry notes that businesses never stop looking for automation or for more data sources. “The hardware is becoming cheaper, and there are platforms being purpose built to make them easy to use, like Power Automate,” he adds. “If you work with the government or with larger corporates, you’ll likely get some pressure to show some effort in sustainability, so an IoT connected sensor would be the best way to display that you’re working on this goal. The desire to become greener for most businesses is sure to drive demand.” Keith adds that a lot of SMBs are just trying IoT out currently. “But soon it will become part of their normal way of working,” he says. “Sectors like retail, logistics and services will likely grow the fastest since speed and customer experience are so important to them.” Lawrence adds that demand for applications that save people time and reduce energy consumption will help to drive demand. “It will also be accelerated by those who understand specific applications where utilising the right device has a track record of delivering results,” he adds. “And held back by those buying products they don’t understand and becoming frustrated when they don’t solve the challenge they’ve got – making the advisory role of a channel resellers increasingly important.” n

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If you work with the government or with larger corporates, you’ll likely get some pressure to show some effort in sustainability, so an IoT connected sensor would be the best way to display that you’re working on this goal.

The desire to become

in the SMB market, as this will reduce up- front costs.

greener for most businesses is sure to drive demand.

“Another approach would be to work with organisations that have

complementary capabilities. An MSP, for example, could partner with a specialist IoT provider for retailers or manufacturing.” Rachel says offering remote monitoring and management services is a big differentiator. “Whether they are offering a specialist IoT solution or providing IoT devices as part of a wider project, what every reseller needs is reliable, flexible, and affordable networking and protection to underpin the solution,” she says. “By offering a remote monitoring and management service that covers network performance and security, they

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