COLLABORATION
ADVERTORIAL
What is the cost of doing nothing – the erosion of value In today’s fast-paced business environment, organisations face constant technological advancements and challenges. Disruptions, such as economic changes, cybersecurity threats, and shifts in customer expectations, emphasise the urgent need for IT decision-makers and C-Suite executives to act. The cost of doing nothing – failing to update and adapt tech strategies – can result in significant losses in productivity, employee engagement, and customer satisfaction.
This concept goes beyond hesitancy or deliberate inaction; it reflects how the erosion of value silently occurs when organisations fail to evolve their collaboration technology strategies. As highlighted in IDC’s InfoBrief*, 95% of organisations expect disruption within the next two years , citing factors like AI-driven innovation, economic volatility, and cybersecurity challenges as pivotal forces. To navigate this perfect storm, the bold and forward-thinking organisations are already acting – because inaction is not just a pause; it is a step backward.
Standing still is losing ground One of the key findings from IDC’s research is clear: the “status quo is no longer safe or sustainable.” The business environment demands agility – enabled by collaboration technologies and forward-planning strategies to ensure competitiveness. Inaction, on the other hand, quietly accrues costs through inefficiencies, sluggish decision-making, and disengaged teams. For organisations anchored in outdated technology infrastructures, these issues culminate in the erosion of operational effectiveness and diminishing ROI on previous investments.
The business environment demands agility
– enabled by collaboration technologies and forward- planning strategies to ensure competitiveness.
*doc ##EUR253683525, September 2025
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