News in the Channel - issue #34

ADVERTORIAL

COLLABORATION

collaboration and innovation. This disengagement surfaced clearly in IDC’s research, where organisations noted a direct connection between IT inefficiencies and lower employee morale. 3 Lagging customer confidence Customers increasingly expect seamless experiences powered by integrated technologies and consistent communications. Outdated infrastructures undermine your ability to deliver on these expectations, leading to a failure to meet strategic priorities – a challenge underscored as critical by IDC’s.

But the consequence is not merely technical degradation. 30% of IDC respondents reported the need to completely rethink their technology strategies, reflecting the dangerous gaps caused by doing nothing. In the competitive landscape, these organisations risk being outpaced not only by technological leaders but by customer expectations and employee demands. Hidden costs that compound While minimising upfront costs might appear logical, IDC’s research reveals that failing to act in key areas drives significant hidden costs, including: 1 Strategic weakness The convergence of disruptive forces – ranging from deglobalisation to resource shortages – requires organisations to bolster adaptability through effective collaboration tools and streamlined workflows. Legacy systems hinder agility, creating bottlenecks to innovation while competitors invest in collaboration and communication technologies to adapt faster. 2 Employee engagement and productivity Misaligned or underperforming communication tools create unnecessary friction for employees, hindering

Customers increasingly expect seamless experiences powered by integrated technologies and consistent communications. Outdated infrastructures undermine your ability to deliver on these expectations...

IDC’s perspective: Why action is paramount

The IDC InfoBrief, “ Collaboration: The ROI Amplifier ,” underscores the necessity for bold strategic decisions when it comes to modernising investment in communication and collaboration technologies. Organisations that delay modernisation in these areas face compounded challenges, while those that act decisively can amplify returns – not just on immediate investments but across the lifecycle of their broader technological investments. Here are key takeaways: l A perfect storm of disruption: IDC’s detailed research finds that organisations face pressure from technological, economic, political, and demographic forces, making incremental changes insufficient. Investment in technologies like Collaboration ecosystems yields not just ROI but resilience. l Collaboration as a catalyst for ROI: Forward-thinking Collaboration technology directly impacts an organisation’s success, as it amplifies the benefits of all other workplace

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