KASEYA
Tru aim Kaseya’s TruPeer programme may have only launched in EMEA last year, but already it has more than 150 MSPs signed up in the UK as they seek to gain an advantage in a rapidly evolving market.
In London at the end of October, a group of people from about 150 managed service providers (MSPs) from across the country came together with Kaseya for its latest TruPeer event, taking part in a variety of sessions designed to help them grow their business. That representatives from 150 MSPs turned up, given that TruPeer only launched in EMEA last year, is a testament to the strength of the programme, says Greg Jones, senior VP of MSP enablement, EMEA and North America at Kaseya. “TruPeer is a programme that empowers our partners to grow their business operationally and in terms of maturity,” he says. “It helps them with everything in their MSP operations including service delivery, sales, marketing, back office, finance and how they show value to the market. “It helps them evolve their businesses, and we support them to grow, mature, and adapt and pivot to market changes.” TruPeer is part of Kaseya’s wider
TruMethods programme, which was first established 15 years ago. It is only in the past six years that the peer support element was wrapped around TruMethods, Greg explains. It was first launched in North America, before coming over to EMEA in 2024. Greg says that TruPeer has been shown to work around the world over the years. “We've had thousands of MSPs go through the programme,” he says. In the UK, TruPeer events such as the one in London happen quarterly, with two days of meetings in person, giving executives strategies to improve their business, as well as opportunities to network and share best practice, along a pre-day that centres on sales and marketing. Walking the walk TruPeer is geared to helping MSPs to improve their business, Greg emphasises. “It's not written by a vendor to sell more products,” he says. “It's vendor agnostic,
Greg Jones senior VP of MSP enablement, EMEA and North America
kaseya.com
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TruPeer is a programme that empowers our partners to grow their business operationally and in terms of maturity.
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