KASEYA
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meaning you don't need to buy Kaseya products and services. It was originally formulated by our founder, but since then the programme has evolved across thousands of MSPs from across the globe, including best practise as well as the challenges. It's not written from a vendor perspective in terms of, ‘Hey, we think you should do this’. We've seen it in action and the ups, downs, trials and tribulations they face. Everybody who works on TruPeer has either owned an MSP, been a senior executive or worked at a high level in MSP. We've all walked the walk. “It offers MSPs that stability and comfort within their business. Being an MSP or a business owner can feel lonely or isolated at times. You're making big decisions on your own, and sometimes it's a stab in the dark, whereas TruPeer makes our members more enlightened to what is possible and helps them to achieve that.” It is about peer learning – and that can’t be taught in a traditional classroom. “It's being around like-minded individuals,” adds Greg. “This is not a revenue stream for Kaseya, that is not the purpose of this programme. It is to empower and help MSPs grow and scale. There are many MSPs we don’t allow onto the programme, such as lifestyle businesses. There is nothing wrong with them, but they're not for the programme because it is about pushing to the next level, challenging the status quo, achieving what is possible in terms of numbers, metrics, profitability and productivity.” Greg adds that MSPS are put into ‘pods’ – typically grouping seven to 10 MSPs together that are roughly the same size in terms of turnover and geographical location. “The best way to describe it is the incubator space for growth,” says Greg. “It's like getting a board of directors for your MSP business without getting a board of directors. You can sense check ideas with them and ask for advice. “But we see it going beyond the meetings. Although we meet each
quarter, we meet three times a year in person, and once virtually. However, many of our pods meet in person for the virtual meeting because they like each other's company and they feel they get more out of it in person.”
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This is not a revenue stream for Kaseya, that is not the purpose of this programme. It is to empower and help MSPs grow and scale. There are many MSPs we don’t allow onto the programme, such as lifestyle businesses.
TruMethod As mentioned, TruPeer fits with TruMethod. “TruMethod is the framework and provides the methodology,” says Greg. “It's a framework for all the functional areas within the business, such as sales, marketing, back office, how services are delivered, how project management is delivered. “It gives MSPs the playbook to do everything – they are standard operating procedures that are flexible and adaptable to each MSP; fundamentally, it is the best practise to be world-class. When we say world-class, it doesn't mean being largest MSP or having the most employees, it means being in the top 10% of MSPs in terms of profitability and productivity. “With the peer learning element, it means everybody in the programme is doing it together.”
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