ARROW
Empowering channel partners for the cloud in the AI era What channel partners need from distribution has changed in recent years. As cloud adoption continues to mature and AI becomes a core part of business strategy, channel partners are looking for distributors who can help them build scalable practices – with management platforms that work, AI tools that make a difference, and insights and guidance that unlocks growth.
Getting cloud management under control
optimisation and opportunities. Custom assistants extend these capabilities further, helping with sales, and marketing, turning AI into a genuine driver of productivity. Strategic support and enablement Arrow’s Cloud Amplification Program (CAP) and AI Accelerator build on this technology foundation. CAP offers a structured framework for go-to-market planning, sales enablement, and technical readiness, ensuring channel partners can position, sell, and deliver cloud solutions effectively. Alongside this, Arrow’s AI Accelerator Program helps channel partners to innovate, upskill, and apply AI in ways that deliver both immediate and long- term value. Using a three-stage model – learn, use, and create – it combines training through the AI Academy, practical tools within ArrowSphere AI for real-world applications, and access to the AI Factory for developing and deploying bespoke AI solutions. Through this combined approach, Arrow is helping its channel partners to manage complexity, drive sustainable growth, and build adaptable, cloud-first businesses for the AI era. n
At the centre of Arrow’s cloud offering is ArrowSphere Cloud, a marketplace that brings together licensing, provisioning, billing, usage tracking, and performance analytics across multiple vendor solutions. It simplifies work that can often be fragmented and time- consuming, giving channel partners full visibility of all of their cloud operations in one place. This platform integrates deeply with Microsoft’s cloud ecosystem, allowing channel partners to manage Azure subscriptions, monitor consumption, and provide end-customers with self- service portal access. For those building managed services around Microsoft solutions, that integration can be transformative. ArrowSphere Cloud also features three dashboards – SecOps, FinOps, and GreenOps – delivering data-driven insights into security posture, cost performance, and environmental impact. ArrowSphere Assistant, an AI business companion, extends the platform’s value by embedding AI into everyday workflows. It automates reporting, flags anomalies, and is the key to opening up
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